Renowned influencers Chetan Bhagat, Ranveer Allahbadia, and Rachana Ranade have joined Paisabazaar’s Credit Premier League (CPL), lending their voices to promote financial health and credit score awareness.
Gurgaon, July 15, 2025 — In a bid to reshape how Indians engage with personal finance, Paisabazaar, the country’s leading consumer credit marketplace, has rolled out the Credit Premier League (CPL) — a nationwide credit score contest designed to gamify financial health and make credit awareness both social and exciting.
At the heart of CPL is a standout feature: Ghibli-style animated selfies, built using advanced GPT-image-1 AI technology. The Paisabazaar app now lets users check their credit score and instantly generate a stylized, animated avatar that displays their score — perfect for sharing across social media channels like Instagram, WhatsApp, and Facebook. This approach transforms credit tracking into a social movement, as users rally friends and family to check in on their financial wellness.
The campaign has already gained momentum with celebrity influencers such as Chetan Bhagat, Ranveer Allahbadia, and Rachana Ranade, who’ve joined the CPL conversation, sharing their scores and playful avatars to encourage broader financial literacy.
“We wanted to take credit scores out of spreadsheets and bring them into conversations,” said Radhika Binani, Chief Product Officer at Paisabazaar. “With CPL, we're combining finance with fun—building India's first and largest credit score contest powered by creativity and AI.”
Paisabazaar has long been at the forefront of tech-led financial wellness. From pioneering free credit score access to launching tools like PB VCR (AI-based video credit reports) and PB Assist (an AI chatbot for credit insights), the brand continues to democratize personal finance through smart innovation.
“Credit health shouldn't be intimidating—it should be intuitive,” added Mukesh Sharma, Chief Technology Officer. “With this new feature, we’re adding a layer of enjoyment and accessibility to something traditionally seen as complex.”
With CPL, Paisabazaar is redefining the financial fitness landscape, blending artificial intelligence, gamification, and social influence to spark a nationwide movement. As more users share their avatars and scores, the initiative is poised to bring credit literacy into everyday culture—turning personal finance into a shared, empowering experience.
