New Delhi, February 3rd, 2020: QAD Inc. (Nasdaq: QADA) (Nasdaq: QADB), offers comprehensive customer management solutions for manufacturers via QAD Adaptive ERP and complementary products. QAD customer management supports manufacturers across the customer lifecycle, from acquisition to customer service, including managing orders, pricing, fulfilment, service and support.

We believe that manufacturers need to deliver more than just a product to keep customers coming back,” said Mr. Jan Biezepol, QAD managing director, South Asia. “Our customer management solutions are designed to optimize the lifecycle of planning, acquiring customers, selling to and retaining customers. Between QAD Adaptive ERP and our complementary solutions, we offer a complete set of capabilities to help manufacturers better understand and service customers, and to turn them into long term business partners.”

Core capabilities available as part of QAD Adaptive ERP include marketing, sales automation and service and support. This includes managing sales force activities and performance, tools to monitor adherence to sales processes and run effective campaigns, plus analytics and simulations to determine the best next step with each customer.

QAD offers a number of complementary solutions that can further improve a manufacturer’s customer service and management capabilities. All QAD customer management solutions use the same database, application platform, UI and basic business entities as QAD Adaptive ERP. These related solutions include:

In today’s increasingly competitive business climate, with changes in customer demands and expectations disrupting manufacturers and supply chains worldwide, a company’s relationship with its customers is more important than ever. QAD customer management solutions help manufacturers build better customer relationships and generate insights by improving collaboration during all phases of the customer lifecycle.