New Delhi, August 2026: RASA Group, a new-age multi-sector conglomerate, has announced ambitious plans to scale its cloud kitchen brand Jee Bhar Ke (JBK) into a ₹150–200 crore business over the next five years.
The expansion will include up to 8 new cloud kitchens across North and Central India within the next 12–24 months, targeting cities such as Jaipur, Agra, Chandigarh, Lucknow, Kanpur, Meerut, Jammu, Indore, Bhopal, Dehradun, and Mathura-Vrindavan. The growth plan is backed by a ₹15 crore investment from RASA Group.
Expansion Strategy
- Kitchen Network Growth: Up to 8 new kitchens in high-potential cities.
- Technology & Operations: Strengthening systems and supply chains for scalability.
- Consumer Focus: Preserving authenticity of regional dishes while ensuring hygiene and consistency.
- Market Presence: Deepening footprint in high-growth urban clusters.
Brand Vision
Jee Bhar Ke was created to bring India’s most iconic regional dishes to consumers while preserving the authenticity that makes them enduring favourites.
- Operates across Delhi, Gurugram, and Noida.
- Fulfils ~10,000 orders per month.
- 35–40% repeat customers, reflecting strong consumer loyalty.
Rahul Agarwal, Founder & CEO, RASA Group: “Regional Indian cuisine has always enjoyed immense consumer love, but the opportunity to scale it in a consistent and organised manner is only beginning to unfold. Through Jee Bhar Ke, we are building a brand that celebrates India’s culinary heritage while leveraging technology and operational excellence to deliver authentic food experiences across cities. This investment marks an important milestone in our vision of making regional favourites accessible nationwide.”
Market Context
India’s online food delivery market is witnessing robust growth:
- Valued at USD 55.58 billion in 2025.
- Projected to reach USD 337.15 billion by 2034.
- CAGR of 22.18% (IMARC Group).
Consumers are increasingly gravitating towards authentic regional cuisines, creating significant opportunities for brands like Jee Bhar Ke that combine traditional flavours with scalable, technology-enabled operations.
Contribution to RASA Group
As one of RASA Group’s key consumer businesses, Jee Bhar Ke is expected to contribute 10–15% of overall revenue in the coming years, reinforcing the Group’s long-term strategy of building and scaling high-growth consumer brands across India.
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