This Thane Based Startup is India’s 1st Electrical B2B Marketplace for Global Trade

We are publishing an interview of Mr. Ritesh Shah, Founder –

Founder - Ritesh Shah (
Founder – Ritesh Shah (

About the founders
“If you can dream it, you can do it.” That’s the quote Ritesh Shah had believed throughout his life.

He begins his career as an Inplant trainee at L&T during his academic and moved along to diverse in strong multinational companies like Essar Group & Reliance Industries. He holds an MBA in Supply Chain Management from Welingkar Institute of Management along with Bachelor degree in Electrical Engineering, but this isn’t what makes him start “SwitchBazaar”, it’s the vision, the strong problem-solving perspective, and the ability to seeing what people usually miss is what led him to create this mega dream, SwitchBazaar. Everyone needs some specific qualities in order to create something different, to bring the innovation, and Ritesh Shah has that. He has the perspective to see things differently, and a novel innovative approach towards everything we see in this world. Through, SMEs can promote their goods & services to all sizes of companies across the world.

Sellers on SwitchBazaar are typically Electrical Manufacturers, Distributors, Dealers, Importers, Exporters & Service providers. Recently Ritesh Shah has been invited as a chief guest on the event of Engineers day at his degree college A. C. Patil College of Engineering. Ritesh Shah Linkedin Profile –

What is the problem you are trying to solve? Can you share with us any insights that led you to believe that this is a big enough problem? 
Ritesh’s vision had always been different, so it didn’t take so long to him to see what 90% of the population of India is still ignoring. He saw the problems people are facing in sourcing and procurement transactions. He saw that the whole supply chain between industrial products is unorganized, offline, and there is no dedicated Electrical B2B marketplace which could help them in executing their business at the optimum level. The main cause of the problem is the rigidness and slow speed of Indian manufacturers to adapt technology, which was directly leading them to process inefficiencies and reducing marketing exposure as well.

This gave him a shock but at the same time inspires him to conceptualize and form a platform named SwitchBazaar where electrical suppliers can easily promote their goods & services on a global level.

But like they say, beginnings are the hardest. No business becomes super successful fortnight. SwitchBazaar had taken birth in the mind of Ritesh, but taking it to being the problem solver for the larger industrial population of India was not at all easy. But someone also has said that “there’s a will, there’s a way”. Ritesh created the SwitchBazaar with supreme hard work, determination and with strong man-power from different expertise. He found people who were best in their field and made them all fall in love with the idea. It took nights, hard days, and the endless struggle to solve this basic need of the market, but good things happen to those who work hard and have patience. So SwitchBazaar team does the same, they work hard and had faith through patience.

Switch Bazaar - Logo

What is the uniqueness about your Startup? 
SwitchBazaar is India’s 1st Electrical B2B Marketplace for Global Trade.
We are connecting global buyers & sellers on our platform in the field of electrical goods & services.

SwitchBazaar Mission:
• To be a leading electrical B2B marketplace for global trade.
• To be an essential partner to all.
• To empower electrical world by making easy to do business anywhere.

We do this by giving necessary tools to the suppliers to reach a global audience for their products and by helping buyers to find products and suppliers quickly and efficiently.

One-Stop Sourcing for all Electrical Products: SwitchBazaar brings you 600+ Sub-categories of Electrical Products in over 25 different major categories, including Switchgear, Controlgears, Fusergears, Lighting & Luminaries, Wires & Cables and many more.

Anytime, Anywhere: As a platform, SwitchBazaar continue to develop services to help businesses do more and discover new opportunities. Whether it’s sourcing from your mobile phone or contacting suppliers in their local area turn to SwitchBazaar for all your electrical needs.

What is the revenue model? Explain your thought process. 
Currently we are offering Free & Paid membership. We are using subscription based revenue model.

Who are the consumers that you are targeting? How is this going to affect them? 
• Our Primary focus is to provide an Opportunity to Small & Medium scale Enterprises (SMEs) to connect to the Buyers across the World, hence SwitchBazaar is a member of SME Chamber of India as well.
• offers a Platform to search from 25 Main categories & 600+Sub-categories of Electrical Products.

Through, SMEs can promote their products to all sizes of companies across the world. Sellers on are typically Electrical Manufacturers, Distributors, Dealers, Importers, Exporters & Service providers.

What is the big picture of your startup? Will it lead to something bigger? If so, how? 
Our Primary focus is to provide an Opportunity to Small & Medium scale Enterprises (SMEs) to connect to the Buyers across the World and for that we are offering free service as well rather than only focusing on revenue as a priority.

What is the success story of your startup in your own words? 
SwitchBazaar is the dream of some real followers of “Make in India” and “Digital India” initiative. To be specific, it was a dream seen by Ritesh Shah. Talking of technological aspects, is India’s 1st Electrical B2B Marketplace for Global Trade. SwitchBazaar is dedicated website for Electrical Goods and Services. Our primary focus is to provide an opportunity to Small & Medium scale Enterprises (SMEs) to connect to the buyers across the world.

A dream has come to reality, things have begun to change and that time is not far when each and every electrical business owner (buyers/sellers) will utilize SwitchBazaar to solve his business needs. SwitchBazaar has begun to simplify the unorganized supply chain with a technology-first approach and it will.

Any other information about your startup that you would like to share with us.
· India’s 1st Electrical B2B Marketplace for Global Trade
· is a dedicated website for Electrical Goods and Services
· Our primary focus is to provide an opportunity to Small & Medium scale Enterprises (SMEs) to connect to the buyers across the world
· 25 Main Categories & 600+ sub categories of electrical products
· Member of SME Chamber of India
· OYO Rooms as Corporate Hospitality Partner of SwitchBazaar, avail maximum discount through SwitchBazaar.

Thanks Ritesh. Best of luck!

Most Popular

More from Author

Read Now

Union Budget 2023-24: What It Means for the Future of the Automotive Sector?

Union Budget 2023-24: A Post-Budget Perspective on the Indian Automotive Sector.

Business Leaders Give Thumbs Up to Union Budget 2023’s Growth-Focused Provisions

Understand the impact of the Union Budget 2023-24 on the Indian economy through the eyes of business leaders and why they are optimistic about its potential.

SBICAPS opens new office in Bengaluru, to focus on infrastructure, defence and start-ups

BENGALURU, India | 1st February 2023: SBI Capital Markets Limited (SBICAPS), a wholly owned subsidiary and investment banking arm of State Bank of India (SBI) on Monday announced the opening of its office in Bengaluru. Inaugurated by Shri Dinesh Khara, Chairman, SBI, in the presence of Shri Swaminathan J, Managing Director (CB...

Vedanta Aluminium Raises USD 250 Mn in Sustainability Linked Loans

New Delhi, Delhi, India | 1st February 2023: Vedanta Aluminium, India’s largest producer of aluminium, has raised USD 250 million through Sustainability Linked Loans (SLL) from leading international banks, for financing its capex initiatives and reducing carbon footprint. The loans were granted on the basis of specific performance parameters...

Dr. Stephen Kahane Joins Suki’s Board of Directors to Elevate Voice AI in Healthcare

Voice AI Technology for Healthcare Gets a Boost with Dr. Kahane on Suki's Board.

TrekNomads Foundation and Suriya Foundation Distributed Free Blankets across Bengaluru in Collaboration with Bruhat Bengaluru Mahanagara Palike

Bengaluru, Karnataka, India | 1st February 2023: TrekNomads Foundation and the Suriya Foundation distributed over 400 blankets to the needy across Bengaluru. Flag off event was held at the BBMP head office on January 30, 2023. BBMP Chief Commissioner Sri Tushar Giri Nath, IAS, handed over few blankets to the...

Union Budget 2023-24: Post-Budget Reaction Quotes – Indian Entrepreneurs Share Their Thoughts

As the Indian government announces its 2023-24 budget, industry leaders and experts have been weighing in on the impact it will have on the Indian economy. This post will bring you the most prominent post-budget reaction quotes from these key figures, giving us a deeper understanding of...

FUJIFILM India Unveils New Compact Ultrasonic Probe System at BRONCHUS 2023

FUJIFILM India expands endoscopy solutions portfolio with new compact ultrasonic probe system at BRONCHUS 2023.