The Binge Town, India’s pioneering private theatre celebration brand, continues its national expansion with a goal to reach 20 outlets by year-end.
Mumbai, July 7, 2025 — Reinventing the art of celebration, The Binge Town, India’s first private theatre celebration brand, has launched three new outlets in Mumbai (Andheri), Chennai (OMR Perungudi), and Noida, taking its national network to 16 branches with 58 private theatres across six cities.
Designed for birthdays, proposals, anniversaries, and intimate gatherings, The Binge Town’s newest locations offer a blend of luxury entertainment and personalized experiences, featuring:
- Mumbai: Six theatres, including a 20-seater group space and a 2-seater couple pod
- Chennai: Three private theatres for intimate celebrations
- Noida: Three new screens, adding to its strong Delhi-NCR presence
With a goal to reach 20 outlets by the end of 2025, the brand is set to unveil second branches in both Mumbai and Chennai this September.
“We’re proud to expand The Binge Town’s footprint and bring more people into our world of hassle-free, memorable celebrations,” said Yash Agarwal, Co-founder. “We’re turning everyday occasions into unforgettable cinematic experiences.”
Since its 2022 debut, The Binge Town has hosted over 1 lakh bookings, offering:
- 150-inch screens, Sony 5.1 surround sound, recliners, and custom celebration setups
- Themed décor, curated food, personal messages, and flexible content playback
- Seamless booking via www.thebingetown.com
Operating via company-owned and FOFO models, the new Andheri branch saw a ₹1.2 crore investment, while Noida and Chennai were built by franchise partners at ₹40 lakh each.
Now operating at an ARR of ₹30 crore, The Binge Town targets ₹50 crore by FY 2025–26, fueled by growing demand for private, small-group event spaces. With 60% of bookings from birthdays and the rest from romantic dates and proposals, the brand continues to evolve as a top-tier choice for unique, immersive celebrations.
