India | 19th November 2019: This International Men’s Day, XYXX – the premium men innerwear brand, is seizing the day with #CelebrateYou, a campaign that celebrates the spirit of men and their vivid roles. It is an initiative empowering men to shun the judgments, sense the emotions, be more open to understanding concerns abutting the male gender and celebrate themselves with one thing they like to do for themselves!

This International Men’s Day - CelebrateYou with XYXX

XYXX has associated with FitZup, a lifestyle fitness community, bringing #CelebrateYou as an expression of comfort during fitness regimes, travel, relaxation and all odds a man does powered by fitness influencers and enthusiasts! Targeting the men in their late 20s and 50s, the campaign is for the men who brings their A-game, in no matter what they do.

Speaking about this initiative, Mr. Yogesh Kabra, founder of XYXX said, “Celebrating positive male role models, their achievements, and contributions, this campaign is guided towards men who value themselves and celebrate who they are. The ones who indulge into self-care, build stronger connections, and speak their mind.” The brand believes men deserve underwear that is beyond boring and merely functional. From ultra-soft briefs to breezy boxers to terrific trunks and more, XYXX covers men’s private preferences aiming to make them feel boss-some in their undies!

Sunny Arora, founder of Fitzup says, “We are happy to associate with XYXX for this campaign on International Men’s Day as it’s the perfect platform to encourage men to build their best self and celebrate what they do  to their full potential. This campaign serves to all those men passionate striving to make a difference in this world and make a mark as the true gentleman”. Dealing with a wide range of nutrition products and supplements, Fitzup is a brand promoting health, nutrition and fitness as a community goal.

Capturing men into their own element, the video has received a handsome response. The digital campaign is unveiling thoughts and expressions from men who enjoy building stronger connections with the people around them. Men who become more helpful to the people they love and become a role model for their family and friends.

Popular youth icons like Actor Siddhant Karnick, Actor Kunal Thakur, Fitness Influencer Sahil Rasheed, Fitness Enthusiast and Founder of FitZup Sunny Arora, have come forward to join the brand’s initiative and celebrate #internationalmensday2019 doing the best they do!

For the goal oriented, determined go getters, take a breather and #CelebrateYou with XYXX, premium men innerwear brand, as the products allow you to be in your best self and boost your confidence! Crafted for the user, by the user, XYXX makes innerwear that is truly ahead of the game! Designed to impress and built to last, the brand is on a journey to help men win the war against discomfort, all while looking and feeling fantastic.