We are publishing an interview of Ms. Neetee Mhatre, Intrapreneur (Exploredigitalneetee) at Mumbai, Maharashtra.
Please tell us about the founders.
We are two founders.
- Neetee Mhatre – Founder, done MBA in Marketing. 3 years of experience in digital marketing. Have worked with Raheja Homes and Developers, Jaro Education, GeniusU Web services, MoneyConnexion.
Give us a brief background of what founders were doing before starting the venture.
- Neetee Mhatre – Have worked with Raheja Homes and Developers, Jaro Education,GeniusU Web services, MoneyConnexion.
List all the names of the core team members, along with their skill-sets, specific domain expertise & designated roles.
For now we have part time and freelancers recruited so due to policy we can say their names. Looking forward to board people full time in mere future.
What is the problem you are trying to solve? Can you share with us any insights that led you to believe that this is a big enough problem?
Digital marketing is something people aren’t aware. People find just posting, liking pictures, commenting is what digital. Understanding how to project your product by means of digital technique is important. Here we stand to aware people about digital at affordable cost.
What challenges did you face when you were starting out?
Finance, competitors around, I being a girl was always let back by people around me that how I can manage company and whereabouts.
How did you get the initial capital? What returns does it have? Tell us about the investors (if any)
No investors. Personal funding.
Please tell us about the Product / Solution.
We have categorised services where in if client come to us their product would be evaluate what service is beneficial for them, determining their ROI.
What were your assumptions when you entered the market, learning that you have?
We have had assumed it be competitive and we need to stand out of the crowd.
What is the insight that you have about this market, which no one else has? Uniqueness about your Startup.
Quality, Commitment, Priority is client ROI not just cost.
What is the strength of the startup and the scale of operations?
Upgrading ourselves in this competitive market. Strength is our team unity.
What is the revenue model? What is the logic behind it?
We are aiming to be successful all over the world. Earning revenue is not our agenda. Branding and awareness is priority.
Who are the consumers that you are targeting? How is this going to affect them?
All age group and sectors. Consumers can be from health, hospitality, entertainment, IT and Technology, E-Commerce.
How did you get your first customer?
Reference. He was impress by our work done for previous client in real estate industry.
What is the big picture of your startup? Is this Product leading to something bigger? If so, how?
Yes. we are looking forward for collaboration with international companies.
Since inception, give us a sense of the value of business done by your venture?
We are not comfortable in discussing our turnover as of now. But till now we have had successful 18 clients.
What would be your goal to accomplish in the next six months?
reach to maximum people and awareness about digital media.
What message do you want to convey to fellow entrepreneurs?
Stay composed have patience, you might fail ten times but you will succeed.
Any other information you would like to share:
Visit our website for more details: http://www.digitalexploreneetee.com
Thanks.