DEHRADUN | 23rd July 2020: Uttarakhand Chapter of FICCI FLO in collaboration with Apriqot Design Studio organized a national webinar on ‘The Creative Cycle and Impactful Cinema’ with the renowned Cinematographer, Mr. Amitabha Singh for the members of FLO and community of Uttarakhand. Mrs. Shweta Khulbe, Chief Coordinator, Culture and Heritage Committee, FICCI FLO, Uttarakhand Chapter was the day chair.

Mr. Amitabha Singh, Renowned Cinematographer

The interactive session emphasized on the pivotal  role played by cinema in educating the society. The relevance of good cinematography and creativity was also discussed as they are the vital part of good cinema. Cinematography is an effort of showing what’s written by a writer, direction of a director and action of an actor.

According to Mrs. Kiran Bhatt Todaria, Chairperson, FICCI FLO, Uttarakhand Chapter,  “Film is a reflection of society, both present and past. Movies are a form of communication and that communication, those stories, come from societies – not just where the society is presently and what it’s doing now but where society has been. The webinar was about how creativity gives us all the reason and all motivation for our constructive action.”

Mrs. Kiran Bhatt Todaria, Chairperson of FICCI FLO

“We have a very rich and vibrant history of cinema because of our culture – we have dance, drama and other forms which make it unique. Cinema is an aspirational media, what we see is aspiration of mass society. It is really energy, that moulds and takes shape according to our absorption & perceptions, thus having deep cyclical influence from and impact on the environment we engage with.”, said Mr. Amitabha Singh.

Commenting on the occassion, Mrs. Shweta Khulbe, Chief Coordinator, Culture and Heritage Committee, FICCI FLO, Uttarakhand Chapter said,” ‘Culture is art elevated to a set of belief’, this session with Amitabh ji is all about tuning in with his creative wisdom as an artist and knowing his journey as a professional Cinematographer.”

“Creativity is the heart of success and tuning into it everyday is the magic formula to happiness”, added Ms. Komal Batra, Sr Vice Chairperson, FICCI FLO, Uttarakhand Chapter.

Members of FICCI FLO Uttarakhand Chapter including Dr. Neha Sharma, Vice Chairperson; Mrs. Gauri Suri, Secretary; Mrs.Tripti Behl, Jt. Secretary; Mrs. Ruchi Jain, Treasurer and Mrs. Charu Chauhan, Jt. Treasurer; Members of 16 other chapters and Governing Body members of FICCI FLO attended the webinar. Apriqot Design Studio, Nainital and Kairos Consciousness, Dehradun sponsored this interactive session.