Vijya Fintech’s MIDASX Raises ₹12 Crore and Acquires AI Startup to Power India’s First Open-Architecture B2B2C Multi-Asset Marketplace

Mumbai, 30 October 2025 – Vijya Fintech, parent company of flagship platform MIDASX, has announced the successful closure of its ₹12 crore seed round, bringing total funding to ₹27 crore from Family Offices and UHNIs. The raise marks a pivotal moment in MIDASX’s journey to build India’s first open-architecture, AI-powered B2B2C multi-asset marketplace.

“Our mission is to empower financial intermediaries with next-gen, AI-driven technology that helps them stay independent, compete, and win,” said Aakash Bansal, Co-founder & CEO, MIDASX. “This funding will accelerate our tech stack, team expansion, and nationwide rollout of the marketplace.”

MIDASX is evolving from a SaaS platform into a multi-asset ecosystem, integrating offerings like Stock Baskets, Research Calls, Corporate FDs, LAMF, LAS, MF Model Portfolios, Bonds, MLDs, and Unlisted Equities. The next phase will expand into Insurance, PMS, AIF, International Equities, Estate & Tax Planning, and Commodities—enabling advisors to deliver a truly holistic wealth experience.

To power this transformation, MIDASX has acquired a cutting-edge AI startup, embedding advanced tools like Portfolio Health Scoring, Predictive Analytics, Simulation Engines, and Walk-Forward Analysis into its platform. Joining the leadership team is Anil Gupta, Co-founder & Chief Investment Strategist (AI Lead), bringing 18+ years of experience in quantitative strategies and AI-driven analytics.

“MIDASX is poised to redefine how manufacturers, intermediaries, and investors collaborate,” said Anil Gupta. “We’re building an intelligent, inclusive, and scalable wealth-tech ecosystem.”

MIDASX currently serves 1,500+ distributors and 5 lakh+ investors across India. With this momentum, it aims to become the go-to platform for financial advisors seeking speed, intelligence, and independence.