National | January 8, 2026: World Premium, India’s first homegrown, creator‑centric digital content platform, is set to launch in January 2026. Designed as a free‑to‑access hub for creators and audiences, the platform enables Indian talent to showcase their art, culture, and creativity on a global stage while keeping the digital economy rooted in India.
Unlike foreign platforms, World Premium features its own in‑built advertising system, allowing brands to place ads directly, reducing dependence on external ad networks and creating a self‑sufficient digital ecosystem.
Platform Highlights
- Free for All: Creators and viewers can access the platform without any charges.
- Creator‑Friendly: Indian creators can set up channels, upload vertical short‑form content, and reach global audiences.
- India‑First Advertising: Brands can advertise directly through World Premium’s ad system.
- Global Showcase: Empowers Indian creators to gain international recognition while keeping monetisation within India.
ICCA – International Creators & Content Awards
A major highlight of the launch is the ICCA (International Creators & Content Awards):
- Performance‑based recognition for creators based on views, engagement, and content quality.
- The World Premium Megha Show will award up to INR 1 crore in prizes, luxury gifts, and global recognition.
- The program will run through 2026–2027, offering Indian creators sustained exposure and acclaim.
Grishhya Suresh, CEO, World Premium, said: “World Premium represents India on the global digital stage. For the first time, creators have a platform they can truly call their own—free for everyone, powered by India’s own ad system, and designed to reward talent with recognition and opportunity. Our mission is to make India proud of its thriving digital content ecosystem.”
Launch & Future Vision
- Launch Date: January 2026
- Features: Free access, global creator reach, vertical content, ICCA, Megha Show, in‑built ad system
- Future Plans: Global brand collaborations, creator events, and data‑driven awards
World Premium’s mission is to empower Indian creators with global exposure, enable local advertising, and establish India as a leader in the digital content economy—independent of foreign platforms.
About World Premium
World Premium is India’s first global digital content platform focused on short and vertical video formats. Free for creators and audiences, it offers a creator‑friendly ecosystem with direct brand advertising, international recognition programs, and a vision to make “Regionalisation is Globalisation” a reality. Website: theworldpremium.com
