New Delhi, 13th March: ET Medialabs, a leading Growth Advertising and Analytics company in India, has received the prestigious Google Premier Award-2022 for Brand Awareness, a highly competitive category with top submissions from across the industry.
The annual Google Premier Awards recognize the strong partnerships between agencies and clients and highlight exceptional work in various categories. The Premier Partner Awards showcase excellence in digital marketing and honor Premier Partners who help clients achieve results with Google Ads. This year, Accenture, an independent third party, partnered with Google to deliver a fair and impartial judging assessment.
ET Medialabs’ win in this category is a testament to the company’s expertise in brand awareness campaigns and its ability to deliver effective results for its clients. In this case, the award recognizes the company’s work with Kapiva, a modern Ayurveda Direct-to-Consumer brand, which aimed to tap into the skincare market with the launch of their ayurvedic ingestible, Skin Foods Glow Mix.
To achieve this goal, ET Medialabs developed a comprehensive strategy, taking into account the unique features of the product. A strong product supported by effective communication requires an efficient and meticulously planned strategy to achieve the intended business objective. By reaching the right audience and targeting them with the optimum frequency, ET Medialabs successfully created significant brand awareness in the minds of consumers. This was accomplished through the full utilization of YouTube campaigns.
Overall, ET Medialabs’ win in the Google Premier Awards is a recognition of its exceptional brand awareness campaigns and commitment to delivering effective results for its clients.
Commenting on the win, Shantanu, COO, Kapiva, said, “The team at ET Medialabs was a delight to work with. Their data-led approach, top-notch standardized reporting, and sharp analysis made the launch of Kapiva’s Skin Foods a success. With them, we were also able to build strong awareness for the brand.”
Echoing this sentiment, Raghav Kansal, Co-Founder & CEO, ET Medialabs, said, “At ET Medialabs, we have always believed Branding & Performance need not be a dichotomy. In times to come, the boundaries will blur more than ever. Glad to see this getting recognized publicly & nationally by Google”.
