New Delhi, 6th February 2025: PlaySuper, India’s first Gaming Commerce company, has successfully raised $500,000 in a seed funding round led by IAN Angel Fund and 100X.VC. The round also saw participation from renowned angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, among others.
The newly secured capital will drive PlaySuper’s product development, market expansion, and talent acquisition. The company is preparing to launch its next-generation, hyper-personalized in-game store, which allows seamless integration into mobile games without requiring updates. Additionally, PlaySuper is eyeing global expansion, with plans to enter the Southeast Asian (SEA) market within six months, followed by MENA and LATAM. To support this growth, the company is bringing in a world-class Product Head and expanding its B2B partnerships team to onboard more gaming studios.
Pioneering a New Gaming Economy
Founded in April 2024 and headquartered in Gurgaon, PlaySuper is transforming the mobile gaming landscape by integrating real-world shopping experiences directly into gameplay. By enabling gamers to shop while they play, PlaySuper unlocks a groundbreaking monetization model for game developers while enhancing player engagement like never before.
“Gaming is the largest form of entertainment today, yet mobile game retention remains an unsolved problem. At PlaySuper, we’re flipping the script—gamers don’t just play for fun; they play to shop. With this funding, we’re doubling down on product innovation and strategic partnerships to make in-game commerce mainstream. The future of gaming is interactive, rewarding, and commerce-driven, and PlaySuper is leading that change,” said Shouradeep Chakraborty, Co-founder & COO, PlaySuper.
Investor Confidence in a Disruptive Model
Padmaja Ruparel, Co-founder of IAN Group, highlighted PlaySuper’s potential, stating, “The gaming industry in India is witnessing exponential growth, yet retention and monetization remain key challenges. PlaySuper is pioneering a new business model that seamlessly merges gaming and commerce, benefiting both developers and players. We have great confidence in the founding team’s vision and execution capabilities.”
Experienced Founders Driving Innovation
The founding trio—Shouradeep Chakraborty, Upamanyu, and Abhir—are lifelong gamers and second-time entrepreneurs with a strong track record in building tech-driven businesses. Shouradeep and Upamanyu previously co-founded LectureNotes, an edtech platform that raised $2.5 million in 2022, showcasing their ability to scale high-impact ventures. Drawing from their extensive experience in gaming, Web3, and edtech, they have identified a massive whitespace opportunity at the intersection of gaming, fintech, and commerce.
Solving Gaming’s Biggest Challenge: Retention
With 98% churn rates among Indian mobile gamers, PlaySuper introduces a powerful solution that embeds real-world rewards within games, keeping players engaged while enabling developers to monetize more effectively. The company is at the forefront of the rapidly growing global gaming commerce market, valued at over $500 billion. In India alone, the gaming industry is projected to surpass $5 billion, yet monetization challenges persist. Unlike traditional ad-based or in-app purchase models, PlaySuper’s first-of-its-kind gaming commerce ecosystem allows players to earn tangible rewards while playing.
The Road Ahead
With early partnerships already in place with leading gaming studios, PlaySuper is set to disrupt the industry by making in-game commerce a mainstream revenue model. Over the next year, the company will focus on launching its in-game store, scaling its reach into new markets, and deepening collaborations with game developers.
