Since the day the internet started influencing the businesses in our country, the complications are simplified for those who learned to handle and survive the internet while even the simple things made complicated for those who still consider digitalization a far-cry in their life. When Information Technology started making an impact in businesses, those who envisaged the situations, in the long run, adapted to it and went digital overrunning the small business vendors who don’t bring themselves to fully understand the IT and its benefits. That is the exact problem from which an idea sprouted up in the name, Pencil Technologies.
When they realized globalization is an equal right…
The Pencil technologies, in a nutshell, provide IT solutions and business advice to the small scale vendors across the country. Raziya Sulthana along with the Salmon Rushdhie gave birth to this venture on 2015.
The founder Raziya is an adept trainer and known for her reputed course-ware that served a major audience. She has utilized around 18 years in garnering experience in diverse sectors such as E-commerce, Consulting Operations, and Brand Licensing before made her mind up to cut the ribbon to this venture. On the other hand, Salmon Rushdhie, co-founder of the pencil technologies has masters in computer science under his belt and proved to be an adventurer in start-ups as he is also handling some other ventures like inside hearts, a site based in Chennai that facilitates the event booking and pencil electronics, a website focused on electronics sales and service.
Their vision is uncomplicated and judicious. The digitalization brought in a greater change in our everyday lives. According to an article in The Economic Times, the population of online shoppers might cross 100 million by 2017 and expected to increase more in the upcoming year. This is totally good news when we are also a part of the 100 million count. Still, we should never forget the ups and downs in our country that continue in equal proportion as our country develops. While the game changers in E-commerce focus on establishing business only in leading cities, the local vendors have to suffocate without able to compete with them. When Raziya found this problem, she came up with a solution to provide IT support to the small scale vendors in urban areas and shape them into an effective competent in the race.
How do they solve this technological partiality?
The concept of providing global platforms to the small scale vendors obviously starts with the website. When they first started this venture, they started with building websites for their clients shedding some light on their business over the internet. When their business is launched online, it is like they took their first step on taking their business outside their town’s boundary.
They observe your business keenly and provide the best possible IT support and solution that is apt for your business environment. Starting from choosing the suitable network provider based on your location, they literally take control of everything while you smoothly take forward your business staying away from anything technical. They literally bridge the gap between your business and its national scope.
The proof of their successful survival
Since the advent of this venture back in 2015, it has been steadily growing although it had stammered here and there in the beginning. The consistent effort of the team resulted in over 1100 customers cherishing in their service. Their website manages to have around 5k to 10k monthly visitors with the return count of 17% to 20% in three months’ time. This stands as an encouraging proof of their victorious journey for the past two years.
They could not come up with any other reasons but their smart & hard work to have successfully managed to grab their very first customer.
Envisaging the future
The pencil technologies is steadily moving toward becoming one of the leading ventures in the Indian market. They dream of promoting the Indian businesses or products globally and establishing a strong hold on the international market. Though it cannot be attained overnight, they confidently stroll toward their target winning over all the odds stacked against them. They never seem to stop until their idea of cross boundary trade becomes finally possible.
When asked Raziya Sulthana about where does she find her venture in a six months’ time, she shot out a confident answer without further thinking that she sees her company a No.1 competent in the race in the course of six months.
Dividing the credits
Team work plays a salient role in the success of every business. The pencil technologies is not an exception. This startup is blessed with a skillful team that has worked fingers to the bone to make the company reach this place. Each one of the team handles different sectors collectively covering all the needs of the company.
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Anandraja-Business Head Murali Krishna Avula – Head of Operations
- Anand Raja – Business Head
- Harish Prasad Balasetty – HR Head
- Shajahan – Vice President
- Kalyani Polasu – Creativity Head (Web Portal)
- Jagadesh Subramanian – Brand Marketing & Advertising
- Shamily – Vendors/Product Manager
Shajahan – Vice President
They do not like to race!
When enquired about the competition, the founder claims that they do not consider any one as a competition as they solely focus on serving the society and help the budding entrepreneurs attain their goals with their assistance. Raziya firmly counts on her 18 years of experience in attaining her goals. She also holds an interest in educating the passionate students and training them from the scratch. She has won appreciation from several leading ventures such as Rm Electrical, Push Digital, Charish Agriculture, Dura stick labels, Stance wealth, MDC, Leo decor, and The Indus parent
A message to fellow entrepreneurs
“Just trust in yourself & have confidence in your ideas and I have always quoted that Failures are good for longevity, hence use failures as feedback and improvise to lead a better way to success. Remember every opinion/feedback has two nodes – positive and negative, and it depends on how you take it.”
Therefore, the Pencil Technologies continue to grow, devouring several inspirations on its way and hopefully it would succeed one day in attaining its major goal of cross boundary trading and establishing a strong name in global platforms.
