6th February 2020: Virat Kholi was recently quoted saying “I have never felt better in my life” on turning vegetarian and also tweeted about the Netflix documentary The Game Changers, which talks about athletes on a plant-based diet. India has long been touted as the vegetarian capital of the world and according to government surveys in 2019, 23 to 37 per cent of Indians are estimated to be vegetarian. Vegetarianism is becoming very popular among consumers and business is waking up to the potential.
With year on year increasing awareness, recently Oscars 2020 bash also turned towards a vegan menu and following the same many restaurants have dedicated “meat free” sections to their menu, as the popularity of plan based diet continues to increase.
OZiva, India’s first clean-label plant-based active nutrition brand is expanding its footprint with an ever increasing user base across the country. Plant-based products have always been a significant element in the food and nutrition sector and the plant based diet is believed to be healthier than animal products.
In the west, major food companies like Tyson, Smithfield, Perdue, Hormel and Nestlé have rolled out their own meat alternatives, filling supermarket shelves with plant-based burgers, meatballs and chicken nuggets. This has in a way has inspired the Indian start-ups like Oziva, Amway, Garden of life to build a product line that competes on taste, price & availability.
