Even though the coronavirus lockdown had negative impacts on many private businesses and startups, the gaming sector did not experience any losses. On the contrary, the world of gaming has reached new records and amazing success during the COVID-19 outbreak.
The number of Indian gamers is getting higher and higher every day. During this difficult period, when people are not able to leave their houses, they are trying to find ways to entertain themselves. Gaming seems to be the most common source of entertainment, and it includes online casino games as well. In 2019, there were around 300 million gamers and now the number has increased and will probably keep increasing.
Starting your own business during coronavirus pandemic may be challenging for many reasons, but it doesn’t mean it’s impossible. There are a few crucial things to keep in mind in order to create a successful gaming startup during the lockdown.
First of all, entrepreneurs have to be very creative and persistent in what they do. The gaming sector leaves a lot of space for expressing creativity and coming up with something new and innovative. Another important thing entrepreneurs need to have is intuition. The market has changed under these new circumstances and it will take some time until it goes back to how it was. Entrepreneurs need to explore the market carefully, to listen and recognize the needs of their potential clients and partners.
It’s also very helpful if your brand has a high-quality media presentation or an ambassador who is famous and successful. For example, the casino website JeetWin made a huge success and having Sunny Leone, one of Bollywood’s most recognizable stars, as a brand ambassador, surely helped. JeetWin offers a wide range of casino games and they are owned by Sky Infotech Limited. If they haven’t put any effort into promotion in the digital world, they would probably be less recognizable despite the quality of their services and products. If you’re a beginner, learn from those who have already achieved a lot.
People who want to engage in a gaming startup during the COVID-19 pandemic can’t attend meetings and educations in person, but there are numerous online courses for entrepreneurs. They can provide all the necessary knowledge and information even for those who do not have sufficient background to start their own business. The education is especially based on e-commerce, advertising on Google, and website design. Today, it’s more than clear that entrepreneurs cannot break into the market without adequate presentation in a social media world.
