Smart Beacon Market by Current Industry Status, Growth Opportunities, Top Key Players, and Forecast till 2027- A Report by Absolute Markets Insights

By
Chander Sood
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Increasing Demand for Location-Based Marketing among Enterprises is Driving the Smart Beacon Market

PUNE, India | 19th August 2020: Global smart beacon market was valued at US$ 2660.4 Mn in 2018 and is anticipated to witness a compound annual growth rate of 35.29% over the forecast period.

Increasing Demand for Location-Based Marketing among Enterprises is Driving the Smart Beacon Market

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  • Smart beacons are being increasingly used for advertising purposes. Beacons can be used to trigger responses when individuals visit malls, cafes, restaurants, etc., and relevant advertising messages can be sent to the smart phone for generating leads. The global smart beacon market is expected to see considerable growth across APAC region.
  • Smart beacons can be used for contact tracing amidst the recent COVID-19 pandemic outbreak. The company has developed a wristband beacon with an aim to curb the spread of this contagions disease. It provides an ability of identifying any person who has had contact with the infected individual in recent weeks and therefore isolate the concerned individual.
  • The on-going developments in automotive sector including electric and autonomous vehicles is anticipated to create high demand for smart beacon to communicate with infrastructure (traffic light, buildings, etc.) and other vehicles, along with the driver.
  • In airports, bluetooth beacons are being integrated into queue management systems for reducing traffic. Movements can be tracked using beacons that are installed in parking lots, entrances etc.

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  • In-door navigation contributed a significant share of global smart beacon market owing to the demand from businesses to track and navigate customers and employees inside the premises.
  • Some of the players operating in the smart beacon market are Accent Advanced Systems, SLU., BLESH, BlueUpSrl , Blukii, Chengdu JAALEE Technology Co., Ltd., Cisco Systems, Inc., Estimote, Inc., FUJITSU, Gimbal, Hewlett Packard Enterprise Development LP, HID Global Corporation/ASSA ABLOY AB, Kontakt.io, Leantegra Inc., MOKOSmart, Radius Networks Store, Sensoro Co., Ltd., Signal360, Inc. and Workshop & Design S.r.l amongst others.

The detailed research study provides qualitative and quantitative analysis of smart beacon market. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.

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