Twisting Scoops, the Turkish ice cream brand featured on Shark Tank India, launches its 45th outlet in India.
Noida, February 27, 2023: Twisting Scoops, India’s first Turkish ice cream brand, continues its expansion with the launch of its 2nd outlet in Mumbai’s Viviana Mall, and its 45th outlet in India. The brand’s recent appearance on season 2 of Shark Tank India has further fueled its growth ambitions in both the domestic and international markets. The brand’s rapid expansion is being facilitated by CYK Hospitalities, an F&B consultancy firm, which provides location mapping, leasing, and menu curation services to Twisting Scoops’ outlets across malls, highways, airports, and other locations across India and globally.
With a presence in four countries and over 45 outlets, including India, Sri Lanka, the USA, and Bangladesh, Twisting Scoops has already established itself as a unique and innovative ice cream brand. The company offers more than 25 flavours, including Turkish Baklava, Turkish Desserts, Kunafa, and Turkish Coffee/beverages, all with a twist. CYK’s services are critical in helping Twisting Scoops customize and curate its menu to cater to the specific tastes and climates of each country it operates in.
Simranjeet Singh, Director, CYK Hospitalities, said, “We researched the location and mapped where Twisting Scoops could better reach their customers. So, our team of experts analyzed and located out the best location and helped them with the best leasing deals. Not only with the location, we have also tried our level best to curate the most innovative menu in the ice cream space”.
Watching our partners on the season 2 of Shark Tank India was a pride moment for us as well. We wish them all the luck and light”, adds Pulkit Arora, Director, CYK Hospitalities.
“CYK Hospitalities has played an integral part when it comes to Twisting Scoops expansion. They are our trusted partners whenever we are selecting any location for our upcoming store. CYK team’s due diligence has always helped us in getting the ROI of the store beforehand. In fact, the operations team of the company has always stood by us whenever we are revamping our menu and need their expert guidance”, said Kunwarpreet Singh Juneja, Managing Director, Twisting Scoops.
