Oendrilla Vadithela – Co-Founder & CMO, Vai Ra

Oendrilla Vadithela brings over a decade of expertise in advertising and ad-tech, having worked with global giants like Google, AdRoll, and Dentsu. She has managed billion-dollar campaigns for high-profile clients, including Tiffany, L’Oréal, Alex and Ani, and more. At Google, Oendrilla led impactful strategies for global accounts, while at Dentsu Switzerland, she specialized in planning and managing media campaigns for prestigious brands. Her professional journey spans collaboration with teams across the US, UK, Australia, and Europe, making her adept at programmatic campaign management and international marketing strategies.

Role at Vai Ra:
As the Co-Founder and CMO of Vai Ra, Oendrilla oversees design, product manufacturing, quality assurance, customer service, marketing, sales, and growth. Her creative vision and operational expertise drive Vai Ra’s mission to redefine luxury through sustainable and ethical practices in the jewelry industry.

Passions and Interests:
Oendrilla is a creative at heart, with a deep love for painting and jewelry design. Her passion for creativity inspired her to co-found Vai Ra with her husband, Rohit Vadithela, merging her professional expertise with her artistic interests.

Founder Partnership:
Oendrilla and Rohit, partners in life and business, have a shared entrepreneurial spirit. Together, they founded “The Bid,” a marketing agency that worked with startups to optimize performance marketing campaigns on platforms like Facebook, Google, and AdRoll. Their clientele included notable brands such as Storytrails (a TripAdvisor Hall of Fame travel company), Rubans (featured in Shark Tank Season 2), Style Salad (an online gifting platform), and Magari (a luxury furniture brand). The duo also participated in a startup pre-accelerator program by ISB and Bocconi University, further solidifying their expertise in building impactful ventures.

Personal Philosophy:
Oendrilla’s journey reflects her dedication to blending creativity with strategic business acumen. Through Vai Ra, she aims to lead a transformative change in the jewelry industry by championing sustainability and innovation.