EMotorad & Harbor365 Founders Team Up to Disrupt Medical Tourism with Luxora

India, 27 June 2025 — In a bold move set to reshape the global medical tourism landscape, Aditya Oza, co-founder of EMotorad, and Mikhail Bohra, co-founder of Harbor 365, have officially launched Luxora Experiences—a pioneering venture delivering premium healthcare solutions to Western patients seeking high-quality yet affordable treatments in India, Thailand, Turkey, and South Korea.

With proven track records in scaling ventures globally—Aditya expanding EMotorad across 18 countries and securing Series B funding, and Mikhail steering Harbor 365 to a $10M ARR—the duo is now channeling their marketing and execution expertise into an underserved opportunity: blending world-class medical care with curated luxury travel.

Unlike traditional medical tourism players focused on Africa, Bangladesh, or the GCC, Luxora targets patients from the USA, UK, and Australia, offering an all-inclusive “Vacation + Surgery” model. This distinctive offering gives patients access to top-tier medical procedures bundled with relaxing travel experiences, solving issues such as long wait times and high costs in Western healthcare systems.

“Healthcare, like mobility, knows no borders. After building a successful China+1 strategy at EMotorad, we’re now placing our bet on Indian and Asian healthcare as a compelling alternative to the Western healthcare model,” said Aditya Oza.

“This is fundamentally a go-to-market problem. With our shared background in marketing and execution, we’re confident we can crack it. Waiting 100+ days for non-urgent surgeries shouldn’t be the norm,” added Mikhail Bohra.

Luxora’s digital-first platform promises transparent pricing, concierge support, and personalized travel-healthcare journeys. The company is building strong alliances with JCI and NABH-accredited hospitals and premium hospitality providers.

Major partnerships already in place include:

• South Korea: Banobagi Plastic Surgery, JK Plastic Surgery Center
• Turkey: Medical Park International, Memorial Hospitals Group
• Thailand: Bangpakok 9 International Hospital
• India: Apollo, Medanta, Max Nanavati Hospital

These tie-ups ensure Luxora clients receive gold-standard care across cosmetic surgery, orthopedics, cardiology, and more—supported by renowned medical talent and seamless travel logistics.

To power smarter decision-making, Luxora is also rolling out CureMeAbroad—an AI-driven discovery tool that helps users find the best treatments, destinations, and hospitals within minutes. By answering a few questions, patients are matched with personalized healthcare options based on their clinical needs, travel preferences, and budget—no endless searching required. CureMeAbroad guides patients from curiosity to clarity, while Luxora delivers the experience.