Supradyn’s specialized formula combines clinically proven Ginseng with 12 essential vitamins, 5 key minerals, and potent natural extracts—delivering sustained energy, sharp focus, and lasting resilience throughout the day.
National, July 4, 2025 – Bayer’s Consumer Health division has announced the nationwide launch of Supradyn Naturals Ginseng, its first multivitamin formulation tailored specifically for men. The launch responds to findings from the 2024 Supradyn Fatigue Survey, which revealed that 73% of Indian men experience a dip in energy by evening, and two in three struggle with memory or recall.
Marketed under India’s No.1 multivitamin brand, this latest innovation is designed to support energy, stamina, and mental focus in the modern Indian man. Developed with Bayer’s scientific rigor, the formulation blends Ginseng, Grapeseed Extract, 12 essential vitamins, and 5 key minerals—in a vegetarian and sugar-free format. Notably, it contains 30% more active Ginseng and Grapeseed Extract, delivering 10x antioxidant power compared to previous Supradyn formulations.
“In today’s demanding world, men are constantly balancing work, fitness, and family,” said Sandeep Verma, Cluster Head – South Asia, Bayer Consumer Health. “Supradyn Naturals Ginseng meets the unique nutritional needs of men with clinically backed ingredients like Ginseng, which not only enhances energy and focus but also supports daily resilience. This launch is part of our ongoing mission to enable high-performance living through science-driven self-care.”
The product combines clinically studied Ginseng—a natural adaptogen known to reduce fatigue and sharpen cognition—with vital nutrients including B-complex vitamins, Vitamin C, D3, E, and minerals like Magnesium, Zinc, Iron, Calcium, and Grapeseed Extract. The result is 24-hour active energy support that helps users stay alert, strong, and mentally agile throughout the day.
Coinciding with the launch is Supradyn’s new campaign, ‘Morning Wala Josh, Poore Din’, which highlights the real-world energy demands of today’s multitasking men—from work presentations and parenting to social engagements and commutes. The campaign emphasizes that sustained inner vitality is essential for peak performance across life’s many roles.
By stepping away from one-size-fits-all multivitamins, Bayer aims to reshape the category with products rooted in personalization and innovation. Supradyn Naturals Ginseng is now available across leading pharmacies and major online platforms throughout India.
🎥 Watch the campaign video here
Submitted by PR Agency
