New Delhi, August 12, 2025 — In celebration of India’s 78th Independence Day, Invest BharatPe, the investment arm of BharatPe, has launched a special campaign titled ‘Har Ghar Gold’, running from August 11 to 15, 2025. The initiative aims to democratize gold investing by offering users 1% Free Digital Gold on every eligible transaction and a chance to win ₹10,000 worth of Digital Gold every hour.
Campaign Highlights
- 1% Free Digital Gold: Instantly credited on every gold investment of ₹1,000 or more made via Invest BharatPe during the campaign period.
- Hourly Gold Rewards: On August 15, one lucky winner will be selected every hour from 10 AM to midnight, totaling 15 winners, each receiving ₹10,000 worth of Digital Gold.
- Secure & Seamless Experience: Invest in 24K, 99.5% pure digital gold with secure storage, live pricing, and easy redemption—no concerns about purity, making charges, or physical handling.
🇮🇳 Why ‘Har Ghar Gold’?
Gold has long been a symbol of prosperity and trust in Indian households. With this campaign, Invest BharatPe is blending cultural tradition with modern digital convenience, making gold investing accessible, rewarding, and hassle-free for users across the country.
“Invest BharatPe makes gold investment simple and trustworthy by addressing challenges like storage and purity that come with physical gold. With ‘Har Ghar Gold’, we are celebrating India’s 78th Independence Day while making gold investing more accessible and rewarding for everyone,” said a company spokesperson for Invest BharatPe.
Customer Benefits
- Start Small: Begin investing from just ₹1,000.
- Instant Rewards: 1% Free Digital Gold credited immediately.
- Transparency & Trust: Live pricing, verified purity, and digital records.
- Flexibility: Redeem or accumulate based on personal financial goals.
How to Participate
- Open the BharatPe app and navigate to Invest BharatPe.
- Select Digital Gold and enter an investment amount of ₹1,000 or more.
- Complete the purchase to receive 1% Free Digital Gold instantly.
- Stay active during the campaign for a chance to win ₹10,000 worth of Digital Gold every hour on August 15.
About Invest BharatPe
Invest BharatPe is BharatPe’s digital investment platform designed to simplify wealth creation for millions of Indians. It offers secure, transparent, and easy-to-use investment products including Digital Gold and Fixed Deposits with RBI-approved bank partners.
About BharatPe
Founded to empower merchants and consumers with cutting-edge financial solutions, BharatPe is one of India’s leading fintech platforms. With a mission to build inclusive, tech-driven financial services, BharatPe continues to innovate across payments, lending, and investments.
