Chennai, Tamil Nadu, India | 13th August 2025: Helios, India’s leading multi-brand destination for luxury watches, unveiled Herbelin’s iconic Luna and Newport collections at an exclusive lifestyle event — “Brew O’Clock: A Coffee Rave with a French Soul” — hosted at its flagship store in Pondy Bazaar, Chennai. The evening blended the precision of Swiss-French watchmaking with the charm of French café culture, creating a premium, multi-sensory experience for Chennai’s style-conscious audience.
The star attractions of the launch were Herbelin’s Luna and Newport timepieces, celebrated for their timeless elegance and refined French artistry. The Luna collection offers feminine designs featuring delicate curves, shimmering dials, and a touch of understated glamour — perfect for women who appreciate classic yet modern style. The Newport collection, inspired by nautical design, combines maritime elements with advanced watchmaking precision, resulting in versatile, sophisticated statement pieces for every occasion.
National Award-winning actress Aparna Balamurali graced the event, adding star power to the unveiling.
Following the showcase, guests were invited to a Curated Coffee Rave Experience, featuring artisanal French-style brews prepared by a live barista, accompanied by a DJ-led ambient soundtrack. The setting echoed the Herbelin wearer’s personality — refined, contemplative, and effortlessly stylish.
“As international watchmakers such as Herbelin continue to partner with Helios, our focus remains on delivering immersive, multi-sensory experiences,” said Mr. Javed K M, General Manager, Retail-Watches, Titan Company Ltd. “With Brew O’Clock, we give guests a unique connection to French heritage, design sensibilities, and cultural identity. At Helios, storytelling is at the heart of every retail interaction.”
This event underscored Helios’s evolving retail strategy — shifting from traditional watch sales to experiential luxury retail. By merging craftsmanship, culture, and community, Helios creates an emotional connection between the brand and its customers, making each purchase part of a larger narrative.
Consumers can explore the new Herbelin Luna and Newport collections at their nearest Helios store or online at www.helioswatchstore.com.
