Mumbai, Maharashtra, India | 19th August 2025: R&B, the fast-growing lifestyle fashion brand under Apparel Group, has launched its latest store at Phoenix Marketcity, Mumbai, further strengthening its rapid retail expansion across India. This milestone opening brings R&B closer to its ambitious goal of 250 stores worldwide by the end of 2025. With over 165 stores across 8 countries, the brand continues to be a leading destination for affordable, high-quality fashion for the entire family.
In India, R&B has built a strong reputation as a go-to fashion hub offering a wide range of apparel, footwear, accessories, and beauty products for men, women, and children.
R&B’s Commitment to the Indian Market
“Our expansion into Phoenix Marketcity underscores R&B’s mission to bring high-quality fashion closer to our customers,” said Abhishek Bajpai, CEO of Apparel Group India. “Mumbai is a crucial market for us, and this new store reinforces our commitment to providing an accessible and inspiring shopping experience. With more than 10,000 styles, we’re confident of catering to the diverse fashion preferences of trend-conscious shoppers.”
A Modern, Tech-Enabled Shopping Experience
The new 6,600 sq. ft. R&B store in Mumbai is designed to deliver a seamless and engaging retail experience. Key features include:
- Digital integration with interactive information screens for improved customer engagement.
- Eco-friendly lighting that enhances ambiance while promoting energy efficiency.
- Customer-centric layouts that make product discovery easier and more enjoyable.
This blend of technology, sustainability, and thoughtful design positions R&B as a forward-thinking brand in modern retail.
Shop the Latest Trends In-Store & Online
At Phoenix Marketcity, shoppers can explore R&B’s newest collections, from timeless classics to seasonal fashion trends, all under one roof. For added convenience, customers can also shop online at www.randbfashion.in, combining the best of in-store and digital shopping.
With a strong presence across Karnataka, Kerala, Telangana, Gujarat, and Maharashtra, R&B now sets its sights on Delhi and Chennai as the next key markets in its India expansion journey.
