Bangalore, Karnataka, India | 22nd August 2025: Duracell, the world leader in high-performance alkaline batteries, specialty cells, and rechargeables, has introduced its new range of Duracell Lithium Coin Batteries in India, now available in three popular sizes – CR2025, CR2016, and CR2032. This launch marks a significant step in battery safety innovation, as Duracell combines trusted long-lasting performance with child-resistant and safety-first designs to prevent accidental ingestion by young children.
Child Safety: Tackling the Risks of Button Battery Ingestion
Accidental ingestion of lithium coin batteries is a serious health risk for children and requires immediate medical attention. These small, shiny batteries are often found in household devices such as remotes, wearables, scales, and medical devices, making them easily accessible to curious toddlers. Despite growing safety concerns, many products in the Indian market still lack protective features that could reduce these risks.
Duracell addresses this challenge with innovative safety features designed to protect children while maintaining performance:
- Non-toxic bitter coating: Discourages ingestion by releasing a bitter taste when in contact with saliva.
- Child-resistant packaging: Tamper-proof double blister packs require scissors to open, making it nearly impossible for children under six to access the battery.
- Visual safety identifiers: Symbols and labels clearly indicate the presence of bitter coating and child-resistant packaging to help parents identify safer products instantly.
Two Ranges of Child-Safe Lithium Coin Batteries
Duracell now offers two distinct ranges of child-safe lithium coin batteries across CR2032, CR2025, and CR2016 sizes:
- Child-Resistant Packaging Range: Batteries come in tamper-proof blister packs, difficult for children to open, with clear safety warnings.
- Bitter Coating + Child-Resistant Packaging Range: An innovative combination of non-toxic bitter coating and tamper-proof packaging to further discourage accidental ingestion.
These batteries are ideal for a wide range of devices, including key fobs, small remotes, wearable tech, sensors, glucometers, thermometers, sports gear, and home security systems, with an in-storage guarantee of up to 10 years for long-term reliability.
ndustry-Leading Commitment to Safety and Awareness
Sunil Gadgil, General Manager of Duracell India, emphasized the brand’s focus on both safety and performance:
“With the rise of devices requiring lithium coin batteries, the risk of accidental ingestion by children is increasing. All Duracell Lithium Coin Batteries are now packed in child-resistant packaging, and our new range adds a non-toxic bitter coating for an additional layer of protection. We’re also partnering with the European Academy of Paediatrics (EAP) to raise awareness and educate parents and healthcare professionals on battery ingestion risks.”
Celebrity Support for the #BunnyKids Campaign
Former Indian tennis player Sania Mirza supports Duracell’s #BunnyKids campaign, aimed at spreading awareness about child safety and battery ingestion. She said:
“As a parent, the safety of our children is always top of mind. Spreading awareness is the first step toward building safer homes.”
Availability and Conclusion
The new Duracell Lithium Coin Battery range is currently available exclusively on Amazon India. By combining innovative safety features with long-lasting performance, Duracell is not just delivering power but leading a safety-first movement in India’s lithium coin battery market.
Important Note: Duracell Specialty Lithium Coin Batteries should always be kept out of reach of children. In case of ingestion, seek immediate medical attention.
Reel Link: www.instagram.com/p/DNk1-rkiRS5
