Noida, Uttar Pradesh, India | 29th August 2025: Hisense, a global leader in consumer electronics and the pioneer of RGB Mini-LED TVs, has launched its flagship UX ULED TV series in India. Available in 100-inch and 116-inch screen sizes, the premium lineup starts at ₹9,99,999, with the flagship 116-inch model priced at ₹29,99,999. The series introduces RGB Mini-LED technology to Indian households, combining advanced display engineering with AI-powered processing for an unparalleled home entertainment experience.
Breakthrough RGB Mini-LED Technology
Unlike conventional single-color LED backlighting, the Hisense UX series uses individual red, green, and blue Mini-LEDs across thousands of dimming zones. This innovation ensures:
- 95% BT.2020 color coverage for cinema-grade accuracy
- Peak brightness up to 8,000 nits for lifelike visuals
- 3×26-bit dimming control for precise contrast and detail
- Low blue light technology for eye comfort
- Energy-efficient brightness without compromising picture quality
Advanced Display & AI-Powered Features
At the heart of the UX is the Hi-View AI Engine X, which optimizes picture, sound, and energy efficiency in real time. Key technologies include:
- RGB-MiniLED chipset for precise RGB blending
- H7 picture quality chipset with 2-TOPS NPU for lifelike clarity
- ULED Colour Refinement for unmatched color precision
The UX also supports HDR10+, Dolby Vision IQ, IMAX Enhanced, MEMC, and 3D Colour Master PRO with PANTONE™ validation, ensuring vibrant, true-to-life visuals across sports, movies, and gaming.
Immersive Audio Experience
The UX delivers cinema-grade sound via its 6.2.2 channel CineStage X Surround system, co-engineered with Devialet. Highlights include:
- Top-firing speakers with a built-in subwoofer
- WiSA SoundSend and eARC for seamless high-quality wireless audio
- Immersive, multidimensional surround sound
Gaming Excellence
Designed for gamers, the Hisense UX offers:
- Native 165Hz refresh rate with Game Mode Ultra
- VRR and AMD FreeSync Premium Pro for lag-free gameplay
- Dedicated Game Bar for real-time performance control
Smart Features & Long-Term Support
Running on the VIDAA Smart OS, the UX ensures fast and secure access to global entertainment platforms. It supports 28 languages including Hindi and comes with an industry-first 8-year update guarantee.
Eco-Friendly Innovation
In line with Hisense’s sustainability goals, the UX includes a solar-powered, USB-C rechargeable remote, reducing the need for disposable batteries and promoting eco-friendly usage.
Price & Availability in India
The Hisense UX ULED RGB Mini-LED TV series will be available in 100-inch and 116-inch models, priced between ₹9,99,999 and ₹29,99,999. The TVs will be sold via select offline retailers and major online platforms, including Amazon and Flipkart.
