- Samaaro is an AI-powered event marketing platform designed to help enterprises transform events into measurable revenue outcomes.
- The newly raised capital will support Samaaro’s go-to-market expansion across India and the UAE, enhance brand visibility, and accelerate development of its AI-led product suite.
- Trusted by global enterprises including Modon Properties, Apex Group, and ICICI Lombard, Samaaro boasts a stellar Net Promoter Score (NPS) of 4.9, reflecting high client satisfaction.
- Inflection Point Ventures, the lead investor in this round, has deployed over ₹800 crore across 220+ startups to date.
Bengaluru, 25 September 2025 – Samaaro, an AI-powered event marketing platform transforming how enterprises drive revenue through events, has raised USD 500,000 in a Pre-Series A round led by Inflection Point Ventures (IPV). The round also saw participation from Silver Needle Ventures, Lets Venture, SucSEED Indovation Fund, and strategic angel investors including Sagar Narola, Suryansh Jalan, and Gautam Kumar.
The capital will be deployed to strengthen Samaaro’s go-to-market strategy across India and the UAE, enhance brand visibility, and accelerate AI-led product development. The company aims to deepen its engagement with mid-sized and enterprise clients who rely on events as a core marketing channel.
“Events remain one of the most under-optimized pillars of enterprise marketing,” said Vikram Ramasubramanian, Co-Founder, IPV. “Samaaro’s platform brings automation, intelligence, and measurable ROI to event execution—solving fragmentation and inefficiency with precision. Their ability to drive registrations, engagement, and lead qualification makes them a compelling MarTech solution.”
Founded in 2020 by Purnank Prakash and Mayank Banka, Samaaro has earned the trust of leading organizations including ICICI Lombard, Modon Properties, Apex Group, and the Ministry of Housing and Urban Affairs, achieving an impressive Net Promoter Score (NPS) of 4.9. The platform is actively used across sectors such as BFSI, real estate, technology, and healthcare, with clients spanning India, the Middle East, and North America.
“We’re reimagining event marketing by making it smarter, data-driven, and revenue-focused,” said Purnank Prakash, Co-Founder & CEO. “This funding allows us to scale our AI capabilities and expand globally, helping enterprises turn events into strategic growth engines.”
Samaaro’s unified SaaS stack enables marketing teams to run omnichannel promotions, automate confirmations and reminders, streamline on-site operations, enhance attendee engagement, and capture qualified leads in real time. With seamless CRM integration and transparent ROI tracking, the platform empowers brands to deliver impactful, efficient events.
The company’s founders bring deep domain expertise:
- Purnank Prakash, a Computer Science graduate from NIT Trichy, previously served as Product Owner at SAP Labs and contributed to Aadhaar’s tech architecture.
- Mayank Banka, a Civil Engineering graduate from NIT Trichy, held analyst roles at EXL Services and Souq.com (now Amazon.ae), specializing in product and consumer insights.
Together, they founded Tacnik Technology, Samaaro’s parent company, and have hosted over 2,000 events, engaged 10 million+ participants, and worked with Fortune 500 companies across 40 countries.
With over 3.5 million companies globally that could benefit from event marketing, Samaaro is focused on the $10 billion segment already using events as a strategic tool—projected to grow to $24 billion by 2029.
About Samaaro
Founded in 2020, Samaaro is an AI-powered event marketing platform that helps enterprises turn events into revenue. Its unified SaaS stack combines attendee management, lead scoring, analytics, and marketing integrations—delivering clarity, control, and measurable outcomes for enterprise marketing teams.
Learn more at www.samaaro.com
About Inflection Point Ventures
Inflection Point Ventures (IPV) is one of India’s largest angel investing platforms, with a network of over 24,000 CXOs, HNIs, and professionals. IPV supports startups with capital, mentorship, and strategic connections. Its $50 million CAT II VC fund, Physis Capital, invests in growth-stage startups from Pre-Series A to Series B.
Submitted by PR Agency
