Pepper Content Launches Index’25: Decoding AI Search – The World’s First Conference on Generative Engine Optimization

Mumbai, Maharashtra, India; San Francisco, California, United States | 1^stOctober 2025: Pepper Content has officially announced Index’25: Decoding AI Search, the world’s first virtual conference dedicated to Generative Engine Optimization (GEO). Scheduled for October 1, 2025, this landmark event will shape how marketers, enterprises, and technology leaders navigate the future of AI-driven discovery.

Redefining the Future of AI Search and GEO

The rise of artificial intelligence in marketing is revolutionizing how businesses achieve digital visibility. Instead of traditional keyword rankings, discovery is now powered by Large Language Models (LLMs) built on trust signals, memory, and retrieval.

Speaking on this paradigm shift, Anirudh Singla, Co-founder & CEO of Pepper Content, said:
“Search is undergoing the most profound transformation of our time. Generative AI is redefining how people discover, trust, and engage with information—moving us from keywords and rankings to intelligence and context at scale. With Index’25, we aim to equip leaders with the frameworks, tools, and vision to thrive in this new era of discovery.”

World-Class Speakers at Index’25

Index’25 will bring together over 25 global leaders in marketing, AI, and technology, including:

• Neil Patel – Global Marketing Influencer
• Paul Daugherty – Former CTO & CIO, Accenture
• Sydney Sloan – Former CMO, G2
• Eric Solomon – Former Global Brand Director, Spotify
• Angelique Bellmer Krembs – Former CMO, PepsiCo
• Mandy Dhaliwal – CMO, Nutanix
• Anand Swaminathan – Senior Partner, McKinsey & Company
• Joyce Hwang – Head of Marketing, Dropbox
• Guy Yalif – Chief Evangelist, Webflow
• Vamshi Sri – CMO, SASE, Palo Alto Networks
• Linda Caplinger – Head of SEO and AI Search, NVIDIA

Through keynotes, panel discussions, fireside chats, and practical workshops, these experts will provide enterprises and practitioners with actionable strategies to adapt to the AI-native search era.

Beyond the Conference: Building a GEO Movement

Pepper Content envisions Index’25 as more than a one-day event. It marks the start of a global GEO adoption movement. Post-event initiatives will include:

• Implementation webinars
• Exclusive roundtables and leadership dinners in major U.S. cities
• Personalized GEO audits and clinics for enterprises

This sustained effort aims to help businesses transition from keyword-based SEO to trust, authority, and AI-powered discovery at scale.

Register for Index’25: Decoding AI Search

Registration is now open for Index’25. Secure your spot and be part of the future of AI search and Generative Engine Optimization:
👉 www.peppercontent.io/index-25