Hyderabad / New Delhi | December 2025: NatFirst today announced that its flagship consumer‑facing platform, TruthIn, has been awarded “Promising Innovation” at the INFUSE 2025 Innovation Summit, hosted by the ICMR–National Institute of Nutrition (ICMR–NIN). The honour from India’s apex nutrition research institution marks a significant milestone in TruthIn’s mission to build a standardised, AI‑powered nutrition data infrastructure for packaged foods across the country.
A National Recognition with Policy‑Level Implications
The recognition opens the door for TruthIn to collaborate closely with ICMR–NIN on:
- Policy‑level nutrition research
- AI‑enabled tools for regulators and public health experts
- Data‑driven frameworks for the food and beverage ecosystem
- Scientific models that support India’s long‑term nutrition and food‑safety goals
TruthIn’s work aligns with India’s broader national mission to create a transparent, reliable, and accessible nutrition data ecosystem for consumers, researchers, and policymakers.
Building India’s Largest AI‑Enabled Nutrition Data Infrastructure
Operating at the intersection of technology, public health, and consumer empowerment, TruthIn has built one of India’s most comprehensive nutrition datasets. The platform has:
- Indexed 55,000+ packaged food products
- Mapped 100+ food and beverage categories
- Analysed 8,000+ ingredients
- Standardised 200+ nutrients
- Built AI models to extract, clean, and validate food‑label data
- Verified health claims through qualified nutritionists
This infrastructure enables consumers, researchers, and regulators to access accurate, comparable, and science‑backed nutrition information at scale.
Dr. Aman Basheer Sheikh, Co‑founder & Chief Medical Officer, TruthIn, said: “This is not merely a recognition for us; it is a validation of a deep commitment. If every Indian family truly understands what lies inside their food, consumption behaviours would change, and so would the nation’s priorities toward healthier eating and high‑quality nutrition.”
Drawing parallels to global benchmarks, TruthIn’s leadership highlighted the success of Nutri‑Score in the EU, where scientific studies have demonstrated its effectiveness in helping consumers interpret nutritional quality.
Ravi Putrevu, Co‑founder & CEO, TruthIn, added: “We started TruthIn with a simple question: shouldn’t Indian consumers know exactly what they’re eating? Our mission is to make nutrition transparent, accessible, and science‑driven for every household.”
Strong Consumer Adoption and Rapid Growth
TruthIn has already achieved significant traction:
- 1.3 million+ downloads
- 150,000+ monthly active users
- 4 million+ keyword searches
- AI‑driven extraction and standardisation of food‑label data
- Ingredient and nutrient mapping validated by nutrition experts
The platform’s rapid adoption reflects growing consumer demand for clean, trustworthy, and easy‑to‑understand nutrition information.
A Step Toward India’s Nutrition‑First Future
With this recognition from ICMR–NIN, TruthIn is poised to deepen its role in India’s nutrition ecosystem, supporting:
- Public health research
- Food‑label transparency
- Consumer awareness
- Responsible product innovation
- National nutrition and food‑safety initiatives
TruthIn aims to become the backbone of India’s nutrition‑focused data infrastructure, empowering millions to make informed dietary choices.
Submitted by PR Agency
