Jodhpur, Rajasthan, India | 23rdDecember 2025: Marwari Catalysts Group, a leading startup enabler focused on nurturing founders from Tier II and Tier III cities, has announced the launch of Thrive 10.0, the latest edition of its flagship founder-support and venture-building programme. This new edition places a strong strategic emphasis on two of India’s fastest-growing and most critical sectors: DefenceTech and AgriTech.
Thrive 10.0: Empowering DefenceTech and AgriTech Startup Founders
Thrive 10.0 is designed to support early-stage and growth-stage startup founders building innovative solutions in Defence Technology and Agricultural Technology. The programme offers hands-on mentorship, sector-specific expertise, and structured venture-building support, helping founders create scalable and sustainable businesses that address real-world challenges in national security and agriculture.
By focusing on execution, market readiness, and long-term impact, Thrive 10.0 aims to equip founders with the tools and guidance needed to accelerate growth in these high-impact industries.
Corporate-Linked Pathway for Industry Access
A key highlight of Thrive 10.0 is the introduction of a corporate-linked pathway, which enables select founders to access:
- Strategic industry networks
- Corporate partnerships
- Real-world business and pilot opportunities
This pathway is fully integrated into the programme, enhancing founder outcomes without operating as a separate initiative.
Why DefenceTech and AgriTech, and Why Now
The launch of Thrive 10.0 comes at a pivotal time for India’s innovation ecosystem:
- India’s DefenceTech market is projected to reach $19 billion by 2030, driven by a 75% domestic procurement mandate, indigenisation initiatives, and the rise of dual-use technologies.
- The AgriTech sector is undergoing a digital transformation, with a projected valuation of over $34 billion by 2027, fueled by precision farming, AI-driven supply chains, and smart agriculture solutions.
These trends position DefenceTech and AgriTech as high-growth sectors with significant opportunities for startup-led innovation.
Leadership Perspective
Commenting on the launch, Sushil Sharma, CEO & Founder of Marwari Catalysts Group, said:
“With the Indian government’s ‘Year of Reforms 2025’ providing unprecedented policy support and over $1 billion in venture capital flowing into DefenceTech and AgriTech in the first half of the year alone, this is a defining moment for founders. Thrive 10.0 is designed to help entrepreneurs scale innovations that strengthen India’s food security and national defence.”
Aligned with National Priorities
India’s DefenceTech ecosystem is rapidly expanding through government support, private-sector innovation, and indigenous manufacturing. At the same time, AgriTech startups continue to improve farmer productivity, sustainability, and rural livelihoods. Thrive 10.0 aligns closely with these national priorities by supporting founders developing impact-driven, future-ready solutions.
What Thrive 10.0 Offers Founders
Selected participants will gain access to:
- Structured learning programmes tailored to DefenceTech and AgriTech
- Mentorship from experienced founders and industry leaders
- Startup ecosystem exposure and peer network access
- Corporate engagement and collaboration opportunities
The programme is designed to help founders move forward with strategic clarity, execution confidence, and market readiness.
Strengthening India’s Startup Ecosystem
Marwari Catalysts Group continues to play a vital role in strengthening India’s startup ecosystem by backing purpose-driven innovation from emerging regions. The launch of Thrive 10.0 marks another important milestone in empowering founders building solutions critical to India’s economic, technological, and social future.
Applications Now Open
Applications for Thrive 10.0 are now open for startup founders working in DefenceTech and AgriTech.
