New Delhi, August 26, 2026: Korean skincare continues to find a strong audience among Indian beauty consumers, and Analogy, a Korean skincare brand, has entered the growing K-beauty landscape with a D2C-first approach. With all products made in Korea, Analogy aims to bring Korean skincare expertise and ingredient-focused formulations directly to Indian consumers through a curated range of everyday essentials.
Launch Portfolio
Analogy enters India with five products across key skincare categories:
- Exosome Serum – advanced treatment for skin regeneration.
- Retinal Serum – targeted anti-aging solution.
- Eye Patch – focused eye care.
- Moisturiser – everyday hydration.
- Lip Balm – essential lip care.
Rather than launching with an extensive portfolio, Analogy has chosen a focused selection addressing different steps and concerns within a modern skincare routine.
D2C-First Strategy
The direct-to-consumer model is central to Analogy’s India strategy:
- Builds direct relationships with consumers.
- Enables personalised brand experiences.
- Allows education and community-building around skincare routines.
- Provides insights into Indian skincare preferences and evolving needs.
Market Context
Indian consumers are increasingly ingredient-conscious, actively exploring global skincare trends. Korean skincare has gained attention for its formulation innovation and structured routines. Analogy’s entry brings authentic Korean-made products tailored to India’s growing beauty market.
Gaurish Sachdeva, Analogy: “We see a clear shift in how Indian consumers approach skincare today. People are reading ingredient lists, understanding their skin better, and actively looking for products with a clear purpose. With Analogy, we wanted to bring our Korean skincare expertise to India while keeping the experience simple and accessible. Starting D2C allows us to be closer to our consumers, understand what they need, and build the brand alongside them.”
Strategic Significance
- Entry into one of the world’s fastest-growing beauty markets.
- Combines Korean manufacturing expertise with Indian consumer insights.
- Focused on purposeful, ingredient-led skincare.
- Plans to expand by building a consumer-focused D2C brand in India.
Availability
Analogy is now available in India at: 🌐 Website: analogybeauty.com 📱 Instagram: @analogybeauty
About Analogy
Analogy is a Korean skincare brand bringing Korean-made skincare products to Indian consumers through a D2C-first approach. The brand focuses on purposeful, ingredient-led skincare and has launched in India with five products — Exosome Serum, Retinal Serum, Eye Patch, Moisturiser, and Lip Balm. Analogy aims to make contemporary Korean skincare more accessible to Indian consumers through focused formulations and everyday essentials.
