National, September 3, 2026: Cellecor Gadgets Limited, a leading consumer electronics brand, has released the brand film for “Gali Gali Cellecor”, built on the sentiment that has shaped the company since its inception: that good technology shouldn’t have to whisper.
The film follows a couple riding home in a Cellecor branded auto-rickshaw with their new Cellecor TV, travelling through their local gali and into a home filled with Cellecor appliances — including a washing machine, refrigerator, and air fryer. Together, these moments bring to life the idea of a complete Cellecor home that is now coming to every gali, making quality, accessible technology a smart choice for Indian consumers.
The film is the first reveal in a wider integrated festive campaign, with city-specific activity to follow in the coming weeks. At its heart is Cellecor’s belief that technology should deliver both affordability and a premium experience, reflected in its growing portfolio across smart TVs, appliances, wearables, and audio.
Campaign Context
The campaign comes as Cellecor approaches its 10-year milestone and looks to take its next big leap, building on the “Make in India for the World” vision that has guided the company’s journey since inception.
- Over 600 SKUs and close to 1 lakh retail touchpoints already established.
- Ambition to reach 5,000 distributors and 5 lakh retail touchpoints by 2028.
- Targeting ₹5,000 crore revenue by 2030.
This ambition to reach more consumers and deepen its presence across India sits at the heart of “Gali Gali Cellecor”, making it both a celebration of how far the brand has come and a statement of where it is headed next.
Jubin Rawal, Chief Marketing Officer, Cellecor Gadgets Limited: “#GaliGaliCellecor is our ambition to take the brand deeper into the heart of India. As we approach a decade, we want to strengthen our presence in Tier 2, Tier 3, and emerging markets, where aspirations are rising and consumers are looking for brands they can trust and relate to. That’s why we’ve built ‘Gali Gali Cellecor’ as a larger integrated campaign, bringing together mass media, digital, regional content, influencers, and on-ground activations like the experiential truck, ‘Kitchen Champions’ and its ‘Gali vs Gali’ contest. We’re also making the campaign truly local through instrumentalists and vocalists who are interpreting the tune and jingle in their own styles and languages. We want consumers to make the campaign their own by bringing their unique expression into the story we’re creating, because the festive season is just the beginning. We are building a brand that is present where India lives, celebrates, and aspires, and we will use this momentum to drive our next phase of growth.”
Distribution Reach
Cellecor’s ambition to bring a Cellecor home to every gali is backed by a distribution network that reaches markets such as Leh-Ladakh, the Andaman & Nicobar Islands, Mizoram, and Sasaram in Bihar. Built on a distribution-first approach, the brand is taking quality technology deeper into Bharat, with “Gali Gali Cellecor” bringing that ambition to life.
Creative Collaboration
The “Gali Gali Cellecor” campaign film was created by Abstract Films, which also composed the campaign jingle.
Maxen Chakalakal, Producer, Abstract Films: “We’re excited to collaborate with Cellecor on a platform built to last for years to come. We wanted to give the brand a sound and a look it could carry across every market it enters, something that feels equally at home in a metro and a small town. That’s the creative thread running through the film and the jingle, and we’re proud of where it’s landed.”
Brand Film Link:
About Cellecor Gadgets Limited
Cellecor Gadgets Limited’s journey in the electronics device business began in 2012 as M/s Unity Communications, founded by Mr. Ravi Agarwal. The company sells products under its own brand, including Smart TVs, Smart Gadgets, Wearables, Mobile Phones, Home and Kitchen Appliances, and more, outsourced from various assemblers and manufacturers.
- Promoted and managed with a sustainable business strategy.
- Focused on providing quality products at affordable prices.
- Today, Cellecor is a leading name in the consumer electronics industry, known for innovative and cutting-edge technology.
- Product portfolio includes mobile phones, smart TVs, speakers, neckbands, TWS, soundbars, smartwatches, washing machines, and more.
- Listed on the NSE EMERGE (SME Platform of National Stock Exchange of India Limited) with Scrip Code: CELLECOR.
🌐 Learn more at: https://cellecor.com
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