New Delhi, September 14, 2026: For more than a decade, Philips has been at the forefront of building the airfryer category in India. As the inventor and category creator of the airfryer and the No. 1 airfryer brand in the country, Philips is now focused on taking airfrying to more Indian households, as part of Versuni’s larger ambition to transform Indian kitchens.
This ambition comes to life in Philips’ new campaign, “Airfryer Matlab Philips”, featuring celebrated actor and entrepreneur Sushmita Sen as brand ambassador.
Campaign Highlights
- Consumer Association: For most Indian households, Philips is instinctively synonymous with airfryers.
- Dual Ambassadors:
- Sushmita Sen brings relatability and lifestyle appeal.
- Chef Ranveer Brar continues his association, showcasing culinary expertise and Indian cooking relevance.
- Creative Concept: Everyday decisions often involve deliberation, but when it comes to choosing an airfryer, the answer is instinctive: Philips.
- Creative Partner: Campaign conceptualised by WillBe Done, Philips’ strategic partner.
- Rollout: Across television, digital, social, and retail touchpoints, timed with the festive season.
Gulbahar Taurani, MD & CEO, Versuni India: “We didn’t just create the airfryer category in India, we have spent more than a decade building it, shaping it and earning the trust of millions of Indian consumers. That trust is what has made Philips the No. 1 airfryer brand in the country, and ‘Airfryer Matlab Philips’ is a celebration of the love consumers have given us. Our ambition is to take airfrying to every Indian home, transform the way India cooks and make Philips synonymous not just with the airfryer category, but with the future of everyday cooking.”
Sushmita Sen, Actor & Entrepreneur: “I have always believed that the best choices are the ones that make life simpler, and that is what I loved about the thought behind ‘Airfryer Matlab Philips’. I have a Philips Airfryer at home and have been using it for some time, so the brand is already a part of my everyday life. That makes this association particularly special for me. I’m excited to now take this personal connection forward and be part of Philips’ journey to make airfrying a part of everyday cooking for even more Indian families.”
Philips’ Category Leadership
- Inventor of the Airfryer: Introduced the category to India.
- Patented Starfish Design: Ensures even cooking with hot air circulation.
- Decade of Innovation: Continuous investment in consumer education, product innovation, and category development.
- Market Leadership: Remains the No. 1 airfryer brand in India.
About Versuni India
Versuni’s purpose is turning houses into homes. As a house of home appliance brands, Versuni markets Philips, Philips Baristina, Philips Walita, Preethi, Senseo, L’OR Barista, Saeco, and Gaggia.
- Holds 900+ patents across coffee, kitchen appliances, garment care, climate care, and floor care.
- Products sold under trademark license from Koninklijke Philips N.V.
- Headquartered in Amsterdam, Netherlands, with a footprint in 100+ countries.
🌐 Learn more: Philips India
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