Chennai, India | 25 September 2026: Kia India, one of the country’s leading mass‑premium automakers, is bringing its Kia Vibe Studio to Chennai as part of its ongoing partnership with HYBE INDIA.
Following the successful Kolkata leg and HYBE INDIA Pop‑Up Parks, the HYBE INDIA Audition: Final Call experience now moves to Chennai, offering young participants an opportunity to showcase creativity and explore possibilities on a global stage.
Event Details
- Venue: Kia Engagement Zone, HYBE INDIA Pop‑Up Park.
- Date: 26 September 2026.
- Location: Hall D, EVP Trade and Convention Centre, Chennai.
- Extension: Kia Vibe Studio replicated at SVM Kia, Chennai from 3 October 2026.
Kia Vibe Studio Experience
- Housed inside the Kia Syros EV and Kia Sorento HEV.
- In‑car content creation setup enables visitors to record and share high‑quality performance videos.
- Vehicles transformed into spaces for creativity and self‑expression.
- Dealership extension creates additional touchpoints for consumers beyond the main event.
Multi‑Powertrain Strategy
- Syros EV: Strengthens Kia’s all‑electric SUV portfolio.
- Sorento HEV: Kia India’s first hybrid offering.
- Smartstream 1.6 Turbo GDI Hybrid (180 PS engine + 65 PS electric motor).
- Smartstream 2.2 Diesel with 8DCT (193 PS, 442 Nm).
- AWD options available.
- Reinforces Kia’s approach of offering electric, hybrid, and conventional powertrains to meet diverse customer needs.
Strategic Significance
- Builds on Kia India × HYBE INDIA collaboration.
- Extends immersive experiences from Pop‑Up Parks to dealerships.
- Strengthens Kia’s connect with youth culture by going beyond mobility to engage with music, creativity, and aspirations.
About Kia India
Kia India is a leading mass‑premium automaker, known for its innovative design, advanced technology, and customer‑centric approach. With a strong portfolio spanning SUVs, EVs, and hybrids, Kia continues to expand its footprint in India while engaging with young audiences through cultural collaborations.
🌐 Website: www.kia.com/in
Satin Finserv Initiates ‘Sankalp – The Climate Edition’ to Back India’s Next Generation of Climate Innovators