We are publishing an interview of Mr. Rohit Manglik, CEO, EduGorilla.
About the founders
Mr. Rohit Manglik hails from a middle class family of Uttar Pradesh. He is an alumnus of NIT Surathkal and he has worked for companies such as Oracle, Morgan Stanley and D.E. Shaw Group before founding EduGorilla in April 2016 and embarking on an entrepreneurial journey.
What is the problem you are trying to solve?
I am deeply moved by Indian education system. I feel that today there is a lack of proper career guidance among youth. There are millions of career counsellors, preparation centers, schools and Colleges, confusing students of the right choice. There is indeed a disconnect among students and their mentors, coaching centres and their students. Thus was born the idea of EduGorilla, an education startup to fulfill the career needs of all students.
What is the uniqueness about your Startup?
EduGorilla currently offers 30,000 free study material across various categories for students preparing for 195 entrance examinations such as CAT, UPSC, CA, IIT JEE, GRE and the like. More than 56,000 coaching institutes across 52 cities are included in our directory listing which is the largest in India covering educational preparation centers in every nook and corner of the country. We also have a dedicated ‘Q&A platform’ to resolve career- related doubts of students. More than 5000 articles have been uploaded on our website decoding various professions, coaching institutions, competitive examinations and everything related to career. Unlike competitors, all career-related guidance is available to students entirely free of cost. All that students need to do is log on to our website edugorilla.com to access our services. We are a one- stop solution to all career needs of students.
What is the revenue model?
We have four ways to make money :
1. Lead generation.
2. Selling materials/courses in marketplace.
3. Refer people to specific courses.
4. Advertisement.
We are currently following free model.
Who are the consumers that you are targeting? How is this going to affect them?
We are targeting all students from K-12 to college-going students. EduGorilla is a one-stop solution to their career needs.
What is the big picture of your startup? Will it lead to something bigger? If so, how?
Ever since its inception in 2015, EduGorilla.com follows an interactive Collective Intelligence model designed to create innovative offerings to make students’ life easier. By doing so, EduGorilla is now one of the top few Education websites in Indian market. It provides up to date information on Exams, Coaching, and Study Material etc. It also helps students to get in admission to Institutes, find appropriate exam, keep track of news, kick start exam preparation and a lot more.
- Access to largest aggregation of study material (31752 files of Study Material).
- Q&A Platform where Students, Institutes and Counsellors can openly collaborate and share opinions (4323 Answers).
- Search and discover best Institute in their locality (56731 listed Institutes).
- Keep up to date with the latest development in education industry with curated content from thousands of websites (6239 Articles).
- EduGorilla members enjoy many benefits including.
- It is inherently a meeting place for Education and opens various window of opportunities. This platform facilitates access to “insight” on careers and education to those seeking help, and it helps you build your reputation.
What is the success story of your startup in your own words?
Within a short span of time, we have clocked impressive figures. Today EduGorilla has 1,00,000 active subscribers, 9,00,000 monthly unique visitors, a growth rate of 130% month- over- month and 2,00,000 Facebook subscribers. EduGorilla currently offers 30,000 free study material across various categories for students preparing for 195 entrance examinations such as CAT, UPSC, CA,IIT JEE, GRE and the like. More than 56,000 coaching institutes across 52 cities are included in our directory listing which is the largest in India covering educational preparation centers in every nook and corner of the country.
Recently, we have raised funding from London-based and Dubai –based investors.
Any other information about your startup that you would like to share with us.
We are launching 20 pager Psychometric Test designed by top psychiatrists in the country for free. It will disrupt Career Counselling space in India.
Thanks Rohit. Best of luck!
