NEW DELHI, September 5, 2025: ABP Live, the digital flagship of ABP Network, today announced a strategic partnership with Maruti Suzuki India Limited to integrate live news and entertainment content directly into the automaker’s in-car infotainment platform. The collaboration represents a first-of-its-kind initiative in the Indian automotive market, bringing 24/7 news programming in multiple Indian languages to millions of drivers nationwide.
Revolutionary In-Car Media Experience
Under the partnership, ABP Live will become natively integrated into Maruti Connect, the company’s proprietary infotainment operating system. Beginning in late 2025 or early 2026, new Maruti Suzuki vehicles will feature:
Live News Channels:
- ABP News (Hindi)
- ABP Majha (Marathi)
- ABP Ananda (Bengali)
Enhanced Content Programming:
- Curated podcast library covering news, culture, and lifestyle
- Localized content tailored to regional audiences
- Continuous 24/7 streaming capabilities
With Maruti Suzuki’s commanding presence of over 25 million vehicles on Indian roads, the partnership establishes unprecedented reach for digital news consumption in the automotive space.
Industry Leadership in Connected Mobility
The collaboration positions ABP Live as a pioneer in automotive media integration, marking the first time an Indian digital news publisher has achieved native embedding within a major automaker’s infotainment ecosystem.
“This partnership transcends traditional content delivery by creating genuine convenience and connectivity for our audience,” said Sumanta Datta, CEO of ABP Network. “Whether navigating urban traffic or traveling highways, Maruti drivers will have immediate access to credible journalism and compelling audio experiences. We’re proud to spearhead this industry transformation while enhancing the daily commutes of millions of Maruti owners globally.”
Market Impact and Vision
The initiative reflects both companies’ commitment to innovation in their respective sectors. For ABP Live, the partnership extends its digital-first strategy into emerging platforms, while Maruti Suzuki enhances its connected vehicle offerings with premium content partnerships.
The collaboration targets India’s diverse mobility landscape, serving urban commuters, intercity travelers, and rural drivers with consistent access to trusted news and entertainment programming.
About ABP Network
ABP Network operates as a leading media and content creation company with comprehensive broadcast and digital operations. The network’s multi-language news channel portfolio reaches 528 million individuals across India (BARC, TG-2+, All India Market, FY 24-25, Cumulative Reach). Through ABP Studios and ABP Creations, the company develops original content beyond traditional news programming. ABP Network represents nearly a century of media leadership as part of the broader ABP organization, established in 1922.
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