ACKO Expands its Healthcare Footprint with Acquisition of Parentlane for New Parents


– Enhances its capabilities in delivering healthcare services and content

Bengaluru, March 17, 2023: Parentlane, a prominent digital health platform in the maternity and child health domain, has been acquired by ACKO. The acquisition is a significant milestone for ACKO as it strives to create a digital healthcare ecosystem that addresses fundamental healthcare access challenges for its customers. The Parentlane technology platform is designed to equip millennial parents with proactive healthcare solutions, ranging from preconception to early childhood development.

By combining the acquired platform with its core insurance offering, ACKO will provide personalized content and services, enabling better healthcare choices, informed decisions, and improved outcomes for its customers. ACKO aims to be a friendly companion for its customers throughout their healthcare journey, and with this acquisition, it enhances its ability to provide continuum care for maternal care while also developing specialized care programs for a range of other conditions. Maternal care represents the first comprehensive healthcare experience for most of ACKO’s customer base, primarily consisting of young millennial parents.

While speaking about the acquisition, Varun Dua, Founder of ACKO, said, “At ACKO, we are constantly working towards strengthening the customer value proposition, and the Parentlane acquisition is a step in that direction. As both ACKO and Parentlane seek to address the problems in healthcare, there is total alignment in our respective philosophies. Parentlane has built a successful engagement-led technology platform for maternal health, which we believe will play a significant role in helping us provide comprehensive healthcare service to our customers and expand beyond the core insurance offerings by partnering with the healthcare ecosystem.”

“I am excited to welcome Vijay and the entire Parentlane team to ACKO Family,” he added.

Vijay Anand, Co-Founder and CEO of Parentlane, will join the Acko leadership team and spearhead strategic initiatives for the company.

While speaking about the acquisition, Vijay said, “Parentlane has been a gratifying experience for us as we offered comprehensive care to young couples during one of their most exciting and important life milestones. During this journey, we discovered the significant value that insurance brings to customers and how it could potentially become the primary gateway for consumers to access healthcare services and improve their health outcomes. I met Varun, and the ACKO leadership team felt a sense of alignment with their vision, and we are now excited to find a new home at ACKO to make a larger impact by joining forces.”

On its platform, Parentlane provides personalized content and healthcare services through collaborations with several top hospitals across the country, serving over 2 million users annually. The company has amassed a vast library of 10,000+ content pieces in multiple formats, which it uses to personalize information for customers based on their lifecycle stages and specific health conditions.