New Delhi, Delhi, India | 19th July 2025:
- As temperatures rise during the hottest weeks of the year, 7UP is bringing new flavours and chill experiences that leave consumers feeling super duper refreshed in the summer heat.
- ‘7 Days of Super Duper Summer’ social stunt brings a snowy surprise to scorching cities across the region.
7UP Brings Snow to Summer With Super Duper Refreshing Campaign Across India and the Middle East
As temperatures soar across India and the Middle East, 7UP® is making waves by delivering an icy escape from the scorching heat. Launching its bold new ‘7 Days of Super Duper Summer’ campaign, 7UP is bringing the magic of snow to some of the world’s hottest cities—right in the middle of summer.
7UP’s Global Research Highlights the Struggles of Hot Weather
According to new research commissioned by 7UP, staying cool is a universal struggle, especially in cities like Mumbai, Cairo, Riyadh, and Dubai where summer temperatures average around 38°C. In India, 81% of people report that daily tasks take longer during extreme heat, with many resorting to fans or cold showers to stay comfortable.
Interestingly, 79% of Indians said they’d rather be covered in snow on a sweltering day—a sentiment echoed across hot-weather countries including the UAE, Egypt, and Saudi Arabia.
7UP: The Ultimate Summer Refresher
With its zesty lemon-lime flavor and crisp, fizzy kick, 7UP is the go-to refreshing summer drink for a full-body cool-down. No need for cold showers or giant fans—just pop open a chilled can of 7UP and feel instantly refreshed. It’s the perfect answer to India’s summer heatwave.
‘7 Days of Super Duper Summer’: A Creative Digital Campaign That Brings Snow to Life
From July 14 to July 20, social media feeds across India, the UAE, Egypt, and Saudi Arabia are transforming into snowy wonderlands—all thanks to 7UP. As part of the Super Duper Refresher campaign, 7UP teamed up with top influencers to launch cinematic CGI videos where opening a can of 7UP triggers a surprise snowstorm—right on rooftops in Dubai, markets in Cairo, and at India’s iconic city landmarks.
Watch the snowy magic here: Instagram Reel
Influencer Marketing Meets Immersive Storytelling
Through a series of influencer-driven videos and Instagram Reels, 7UP shows that a refreshing experience can be more than just a drink—it can be an immersive escape. The digital-first campaign invites consumers to cool down with unexpected snow scenes, all triggered by cracking open a can of 7UP.
“7UP has always been about creating moments of refreshment that delight the senses—through flavor, sound, and now, visuals,” said Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India. “We wanted to flip the script on summer by turning India’s hottest cities into joyful, snow-filled escapes—capturing the imagination of today’s generation.”
Global Message: Refreshment That Cuts Through the Heat
Salman Butt, Global Senior Marketing Director at 7UP, added:
“Extreme heat can take a toll on our bodies, but sometimes a simple refreshing moment is all we need. 7UP delivers just that—a Super Duper Refresher that cools, uplifts, and surprises.”
The campaign culminates on July 20 with a global montage reel showcasing all seven cities and snowy scenes—a powerful visual reminder that this summer, 7UP didn’t just show up, it snowed up.
A Multisensory Experience That Reinvents Summer
This initiative follows the successful launch of 7UP’s sonic identity, a multisensory MOGO® (developed by Brandmusiq), designed to evoke a feeling of chill and refreshment through sound. Now, 7UP is turning up the innovation by blending emotion-mapping tech, influencer content, and immersive visuals to redefine what refreshment looks—and feels—like.
Follow 7UP India on Instagram @7upindia to experience the snowstorm of freshness for yourself. Whether you’re sweating through summer in Mumbai or Dubai, 7UP is the drink to beat the heat.
