New Delhi, 14th January 2020: Buzzoka, India’s most reputed influencer marketing company has bagged Silver at Effie Awards for its contribution for State Bank of India’s YONO campaign. The award is under the category of Integrated Advertising Campaign: Non-Product where BILL & MELINDA GATES FOUNDATION and BJP won a gold in a tiebreaker. Effie, organized by The Advertising Club is one of the most prestigious advertising awards in India that felicitates industry leaders and contributors in the advertising domain based on breakthrough marketing strategies.
Interestingly, Buzzoka’s campaign for SBI YONO is said to be the biggest influencer campaign in India with over 2000 influencers used in a span of 15 days.
Commenting on the win, Ashutosh Harbola, CEO, Buzzoka said “What better to get than an Effie. It is a matter of true pride when an Influencer Marketing company, which came into existence on the pillars of creativity and strategy, manages to rank amongst the leaders of the advertising world. I don’t think there could be a better 2020 gift for us. We will continue our effort towards collaborative growth with our partners to achieve results similar to State Bank of India”.
Buzzoka, which came into existence in July 2017, works with leading brands and conglomerates. Interestingly, Buzzoka has been a disruption in the Influencer Marketing space with the creative thought processes and unparalleled ROI metrics. The unique combination of Celebrities, Influencers and Commoners is a huge advantage that Buzzoka has over other agencies and platforms in the influencer gambit. Started as a Creative/Strategy 1st company in the influencer-marketing ecosystem, Buzzoka has partnered with over 150 brands in its 2-year journey and has delivered over 379 campaigns. Interestingly, Buzzoka has been a pioneer in Tik Tok lead influencer campaigns and successfully worked with brands like SBI, HDFC Life, etc on the same.