Buzzoka Launches Regional Celebrity Services to Cater Rural Markets

New Delhi, February 5’ 2019: Buzzoka, India’s most disruptive influencer marketing company today launches ‘Regional Celebrity Services’. With this pioneering move, Buzzoka will allow brands to reach to the right audience with the right endorsing face.

Celebrity endorsement business, which has seen a downfall in the recent past with Internet Celebs taking over, the move from Buzzoka will now allow regional celebrities to come in the Influencer Marketing gambit.

Introducing this service is the need of the hour as the mainline celebrities might not be able to travel the gap between the brand and audience in regional and rural India. According to the World Bank collection of development indicators, rural population in India was reported at 66.46 %, which justifies the vast opportunities for successful brand endorsements in these sectors. Hence, Buzzoka has opened the doors for brands in unveiling and reaching a large but segmented audience directly.

Commenting on the same, Ashutosh Harbola – Co-Founder and CEO of Buzzoka says, “Buzzoka has set sights on the 190-million-strong rural internet-user base in India and we intend to reach to the crust of the Indian market. Regional Celebrity Services is a step in this direction, empowering brands to connect with the untapped customers in no time.”

“We have been a disruptive brand all throughout our existence and we wish to act as a catalyst for brands and agencies which fail to device regional and local influencer strategy. The move will be just another step in our vision to add millions of internet creators to the Influencer Marketing gambit,” add Ashutosh.

As per a recent report, usage of social media in rural India has grown by 100 per cent during the past year with the number reaching to 25 million users. With the online content consumption increasing rapidly, we are also witnessing a growing relevance of regional content. For instance, according to reports, in tier 2 and 3 cities, platforms like TikTok are being watched constantly with at least 4 to 5 hours of content consumption in a day. This service launched by Buzzoka will help marketers to penetrate their brands in such regional and rural markets to achieve higher returns.

Most Popular

More from Author

Read Now

Youngsters are Taking Charge of their Financial Future through Real Estate

Gurugram, Haryana, India | 3rd February 2023: Saurabh Thareja, Director of  Urban Plus Infra build says we cannot deny the fact that investing in real estate is a great way to build wealth. Getting started with real estate investing at a young age is a great idea for several...

Real Estate Players Hails Budget 2023: Lauds Government’s Move to Boost Infrastructure

New Delhi, Delhi, India | 3rd February 2023: India's real estate fraternity has reacted positively to the Union Budget 2023 presented by the Finance Minister on February 1st, 2023. The Union Budget for this year was primarily aimed at boosting the Indian economy and revitalising it. The real estate...

Union Budget 2023-24: What It Means for the Future of the Automotive Sector?

Union Budget 2023-24: A Post-Budget Perspective on the Indian Automotive Sector.

Business Leaders Give Thumbs Up to Union Budget 2023’s Growth-Focused Provisions

Understand the impact of the Union Budget 2023-24 on the Indian economy through the eyes of business leaders and why they are optimistic about its potential.

SBICAPS opens new office in Bengaluru, to focus on infrastructure, defence and start-ups

BENGALURU, India | 1st February 2023: SBI Capital Markets Limited (SBICAPS), a wholly owned subsidiary and investment banking arm of State Bank of India (SBI) on Monday announced the opening of its office in Bengaluru. Inaugurated by Shri Dinesh Khara, Chairman, SBI, in the presence of Shri Swaminathan J, Managing Director (CB...

Vedanta Aluminium Raises USD 250 Mn in Sustainability Linked Loans

New Delhi, Delhi, India | 1st February 2023: Vedanta Aluminium, India’s largest producer of aluminium, has raised USD 250 million through Sustainability Linked Loans (SLL) from leading international banks, for financing its capex initiatives and reducing carbon footprint. The loans were granted on the basis of specific performance parameters...

Dr. Stephen Kahane Joins Suki’s Board of Directors to Elevate Voice AI in Healthcare

Voice AI Technology for Healthcare Gets a Boost with Dr. Kahane on Suki's Board.

TrekNomads Foundation and Suriya Foundation Distributed Free Blankets across Bengaluru in Collaboration with Bruhat Bengaluru Mahanagara Palike

Bengaluru, Karnataka, India | 1st February 2023: TrekNomads Foundation and the Suriya Foundation distributed over 400 blankets to the needy across Bengaluru. Flag off event was held at the BBMP head office on January 30, 2023. BBMP Chief Commissioner Sri Tushar Giri Nath, IAS, handed over few blankets to the...