New Delhi, August 18, 2025 – Consumer electronics leader Cellecor has released an inspiring brand film called “Har Ghar Cellecor,” featuring an original rap composition that honors India’s rich cultural tapestry while highlighting the company’s dedication to domestic manufacturing and nationwide reach.
Brand Film Link: https://www.youtube.com/watch?v=DcTJenmQl0M
The production brings together skilled dancers and artists representing India’s four main regions—North, South, East, and West—in a dynamic celebration of the nation’s unity through diversity. At its heart is an energetic rap track that serves as both a tribute to national pride and a testament to Cellecor’s extensive presence and manufacturing capabilities across India.
Aligning with India’s Self-Reliance Mission
“This campaign captures our fundamental belief—we are genuinely for India, by India, and made in India,” stated Ravi Agarwal, Founder & Managing Director of Cellecor Gadgets Ltd. “The ‘Har Ghar Cellecor’ message goes beyond marketing speak; it represents our actual presence in homes throughout the country, from major cities to smaller towns.”
The film positions Cellecor as an authentic Indian success story that has achieved widespread market reach while keeping its manufacturing operations within the country. Through the universal appeal of music and dance, the creative approach effectively communicates the brand’s accessibility and cultural resonance across India’s diverse population.
Authentic Regional Representation
The production showcases genuine regional dance styles and musical traditions, featuring performers who embody the distinct cultural heritage of various Indian states. The rap composition weaves together lyrics that reinforce the ‘made in India, made for India’ philosophy, creating a modern yet culturally grounded anthem that connects with India’s tech-savvy younger generation.
“We aimed to go beyond typical patriotic marketing and craft something that truly honors what makes India special—our diversity, our vitality, and our innovative spirit,” explained Yudister Narayan, Founder of Hungry Shark Media.
About Cellecor Gadgets Limited
Cellecor Gadgets Limited began its journey in the electronics industry in 2012 as M/s Unity Communications, originally established as founder Mr. Ravi Agarwal’s proprietorship venture. The company has built its reputation by selling products under its own brand, including Smart TVs, Smart Gadgets, Wearables, Mobile Phones, and Home & Kitchen Appliances, sourced from various electronic assemblers and manufacturers.
Operating with a sustainable business strategy, Cellecor focuses on combining the growing demand for electronic products with modern approaches to sourcing, production, and marketing. The company’s mission centers on delivering quality products at accessible price points.
Today, Cellecor Gadgets Ltd stands as a prominent name in the consumer electronics sector, recognized for innovative and advanced technology solutions. With a commitment to “making happiness affordable,” Cellecor provides an extensive product portfolio spanning mobile phones, smart TVs, audio equipment including speakers, neckbands, TWS earbuds, and soundbars, plus smartwatches, washing machines, and numerous other electronics.
The company’s securities are publicly traded on NSE EMERGE (the SME Platform of National Stock Exchange of India Limited) under the scrip code: CELLECOR.
