New Delhi, December 28, 2023: CLEAR Premium Water takes a groundbreaking step forward with the acquisition of a majority stake in KELZAI Volcanic Water, renowned for its exceptional natural mineral water sourced from volcanic springs.
This strategic move is a significant milestone for CLEAR Premium Water as it pioneers innovation in the bottled water industry, expanding its product portfolio with the infusion of KELZAI’s distinctive volcanic water.
KELZAI Volcanic Water narrates an ancient tale dating back a million years when Pangaea’s breakup formed the Indian subcontinent. Volcanic activity led to mineral-rich basalt, giving rise to the Sahyadri ranges. Rainwater penetrating these rocks is naturally purified, embodying essential minerals like magnesium, calcium, and sodium, with a pH balance ranging from 7.5 to 8.2.
Nayan Shah, CEO of CLEAR Premium Water, expresses excitement about this association, highlighting the dedication to meeting the growing demand for natural mineral water. Leveraging Clear’s expertise and KELZAI’s brand, this alliance aims to transform market presence, ensuring growth and dominance in the luxury water segment.
The surge in fine dining and niche culinary experiences has heightened the demand for natural mineral water. KELZAI is set to elevate the dining experience in various establishments, meeting the needs of a broader luxury audience.
Under this acquisition, KELZAI Volcanic Water will be exclusively distributed and marketed by CLEAR Premium Water’s parent company, Energy Beverages Private Limited, amplifying its network and pan-India presence. This collaboration emphasizes a shared commitment to delivering the highest quality natural mineral water.
The synergy between CLEAR Premium Water and KELZAI Volcanic Water promises a dynamic combination of expertise, innovation, and unwavering commitment to sustainability and quality. This strategic alliance reinforces CLEAR Premium Water’s position as a prominent player in the bottled water industry.
KELZAI Volcanic Water is available in biodegradable PET bottles (200ml, 500ml, and 1 liter) and glass bottles (300ml, 500ml, and 750ml, Still & Sparkling).
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