9th July 2020: Currently there is an intense competition and small businesses need strong and impactful marketing to scale up their business and reach the right audience. To enable the same, small businesses use marketing tools like company branding, online advertising, etc for their promotion. There are companies who act as marketers to such small businesses to support their marketing goals.
Here are few companies that are helping local brands to market their business:
Google India – Google India has launched a ‘Grow with Google Small Business’ hub and a bunch of other products for small businesses to help them rebuild by going digital. Some of these businesses have been the worst impacted due to the ongoing covid-19 pandemic.The Grow with Google Small Business hub will serve as a single destination for small businesses to get access to all the Google products and tools they need to go digital, maintain business continuity and get access to helpful resources like quick help videos, support pages to learn digital skills.
Vistaprint India – Going with their brand proposition, Vistaprint India is the leading online destination for customized printing products for business owners and individuals in India, empowering them to create an identity of their own. As customers are looking for things to market their business, Vistaprint’s customers are essentially marketers. They have a unique marketing strategy which has been developed over the years and is consistently helping small businesses with high cut through advertising and revenue growths at 2X-3X every 3 years. Hence all their marketing efforts are directed towards marketers.
Crofarm – Crofarm has recently launched its social commerce venture Otipy (India’s fastest growing farm to fork agri-tech startup) to revolutionise the supply chain of fresh produce in India. Otipy works closely with reseller partners (mainly women) to fulfill the demand of end consumers and facilitates the contactless doorstep delivery of fresh produce. The company is working with 500+ partner resellers mainly women across Delhi-NCR and is already serving over 50,000 consumers. Through its robust end to end supply chain network the best of the farm products are brought to consumers via social commerce model and the fresh produce reaches to the doorstep (sometimes in less than 12-18 hours).
Shopify – A Canada based e-commerce company, has been working closely with MSMEs to help them to strengthen their online presence and to future-proof their presence. As a part of their efforts to support MSMEs during the lockdown when many of the businesses have been adversely impacted, Shopify came up with a range of offers to help small and medium businesses across the country to adjust to the new normal and help them to increase efficiency while selling online.
Momspresso – Momspresso.com, India’s largest platform for moms. The platform has over 500,000 mega, macro, micro and nano influencers that help create positive word of mouth for brands amongst their key target audience that are moms. Moreover, with its presence across english and 9 different regional languages and 90% of content being user generated, the platform is resourceful in crowdsourcing videos from across the country. The platform helps brands connect with their customers in various ways, from creative campaigns to challenges that help them drive more engagement.