Connect India and Faarms Merge to Launch Bharat Supply, India’s Largest Rural Logistics Company

With operations in 230 districts and a reach of 2 lakh villages, the company now leads India’s logistics landscape outside metropolitan areas.

Hyderabad | July 17, 2025 — In a transformative moment for India’s logistics landscape, Connect India and the logistics wing of Faarms have officially merged to form Bharat Supply — a first-of-its-kind infra-tech player operating beyond metro markets. With operations spanning 230 districts and over 2 lakh villages, Bharat Supply becomes the nation’s largest rural logistics provider, powering commerce deep into the heart of India.

The newly launched company is backed by an impressive consortium of global investors including Aavishkaar Capital, Cornelius Boersch, Black Kite Capital, and several Indian VC leaders. Bharat Supply’s infrastructure is built for speed and scale, promising 24-hour delivery even in India’s most inaccessible regions thanks to a localized workforce of 5,000+ gig partners and deep technology integrations.

Full-Stack Capabilities for Bharat

Bharat Supply offers:

• Last-mile delivery
• Seller pickups
• Sort center management
• Warehousing & line-haul logistics

It serves diverse clients across MSMEs, e-commerce, agriculture, and corporate segments.

“This merger enables us to build more than just infrastructure — it’s about creating economic inclusion at scale,” said Vineet Rai, Chairman of Aavishkaar Group.

Already operating across 17 states and union territories, Bharat Supply aims to be the leading tech-enabled rural distribution platform, extending its reach from Gujarat to J&K and Assam to Andaman.

The founding team — Taranbir Singh and Alok Duggal, co-founders of Faarms — bring hands-on operational depth from agritech and rural commerce sectors. With a customized logistics model designed for semi-urban and rural India, Bharat Supply also ensures employment generation through local gig ecosystems and brand-aligned line-haul solutions.

“Our goal is simple: a farmer in a remote village should receive parcels with the same reliability as a metro customer,” said Taranbir Singh.

With plans to expand to 300 districts by year-end, Bharat Supply is positioning itself as the go-to partner for brands navigating rural India’s next wave of digital and supply chain growth.