Gurugram | 15 December 2025: Noise, India’s leading connected lifestyle brand, has announced the appointment of Prerna Kapur as Associate Director – Marketing. In her new role, Prerna will lead Brand Partnerships, Public Relations, and Community initiatives, further strengthening Noise’s external narrative and ecosystem engagement.
With India’s smart wearables and audio market expanding rapidly, Noise continues to invest in leadership talent capable of driving brand influence, consumer trust, and long‑term community building. Prerna’s appointment reinforces the brand’s commitment to elevating its marketing and communication strategy as it scales across categories.
Bringing Deep Expertise in Brand Building & Strategic Communications
Prerna Kapur brings extensive experience in brand strategy, storytelling, and integrated communications, having worked across high‑growth, service‑led businesses. Her previous roles at Zomato, Taj Hotels, and Hewlett Packard Enterprise (HPE) saw her play a pivotal role in strengthening brand narratives, building consumer affinity, and driving impactful communication programs.
At Noise, she will focus on:
- Strengthening the brand’s external communication and narrative
- Building meaningful collaborations with brands, creators, and ecosystem partners
- Leading PR strategy to enhance brand visibility and trust
- Nurturing a strong, engaged community across platforms
- Working closely with internal teams to align brand, product, and communication goals
Her appointment comes at a time when Noise is expanding its footprint in India’s fast‑growing smart wearables and audio ecosystem.
Leadership Commentary
Speaking about her new role, Prerna Kapur said: “Joining Noise marks an exciting new chapter for me. As I step into the world of smart wearables and audio, I am looking forward to learning, building, and creating thoughtful partnerships that strengthen the brand and its community.”
Noise continues to focus on innovation, design excellence, and consumer‑first brand building as it maintains its leadership position in India’s connected lifestyle market.
About Noise
Founded in 2018, Noise is India’s leading connected lifestyle brand, consistently ranked as the country’s No. 1 smartwatch brand and among the top global players. With a diverse portfolio spanning smartwatches, audio products, and smart eyewear, Noise is driven by innovation, design excellence, and a commitment to creating products that resonate with today’s tech‑forward, quality‑conscious consumers.
