Mumbai, May 02, 2017: Croma understands the impatience of its customers when they have to wait for the latest gadgets and reconcile to seeing dozens of product reviews, unboxing videos, etc before they actually lay their hands on it!! And so, Croma, staying true to its promise of ‘helping India buy’ decided to delight all its pre-booking customers of Samsung S8 by delivering the product 3 days before the market launch!
Croma, the leading electronics retailer, set the pace for the pre-launch of Samsung S8 at their Juhu store, three days earlier than the official launch of Samsung’s latest mobile.
“We understand our customers’ eagerness for their electronic gadgets and so we decided to waste no time but to bring to them the latest Samsung device earlier than the rest of the market. We are going to ensure that all customers who have pre-booked their phone with us get their phone before the national launch on the 5th May. It has always been our constant endeavour to keep customers delight central to all our business plans and this is just another effort in this direction” said Avijit Mitra, CEO, Infiniti Retail Ltd.
About Infiniti Retail Limited:
Croma is a chain of multi-brand digital gadgets and home electronics retail stores in India run by Infiniti Retail Limited, a 100% subsidiary of Tata Sons. Launched in October 2006, the chain now has 98 outlets across 19 major cities of India. Croma sells over 6000 products in the stores from 5 lead categories namely Home appliances, Entertainment, IT products, Digital imaging and Communication gadgets.
Croma came in with a strong intent to help consumers in their buying process. This is aptly expressed in the brand’s tagline – “We help you buy”. The pillars on which this promise stands are knowledgeable and helpful staff, wide range of brands and products, post-sale service assurance and International shopping experience.
With this intent to delight customers all along, Croma launched its own label products in 2008. The objective of creating a range of Own Label products was to offer customers, products that are not just superior in functionality and features but also in aesthetics and style; all this at a price not pinching the pocket. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product without being married to any specific brand.
With its own eCommerce website – www.croma.com – and its mobile Apps, Croma is now able to achieve online-offline synergies making it the first retailer in India to provide a truly seamless ‘omni’ shopping experience to its customers.
