Digit Insurance Launches New YouTube Series ‘Simply Put’ to Improve Health Insurance Perception Among Millennials

26 December 2022, Bengaluru: GoDigit General Insurance, one of India’s fastest-growing general insurance company, has released a new series on YouTube named ‘Simply Put’. The series will focus on simplifying complex financial decision making, including insurance, using pop-culture references, memes, data visualizations and more.

The first episode of the series titled “Is your brain tricking you into making biased insurance decisions?” focuses on three subconscious biases that influence important financial decisions. The episode acquaints viewers with three commonly encountered biases when making financial choices—Optimism Bias, Present Bias & Familiarity Bias—and tells how such cognitive biases often lead to wrong decision making. The video also goes on tell how one can identify and smash such biases.

Commenting on the newly-launched YouTube series, Tanya Marwah, Vice President and Head – Brand Marketing, Digit Insurance said, “The ‘Simply Put’ series is one of our latest conquests towards making insurance simple. Tackling inherent biases, doubting the real value of health cover or thinking of insurance through different life stages is something we have all done at some point in time. The series will demystify these complex ideas, albeit through simple and easy-to-understand references, all in a fun narrative that people would hopefully love watching.”  

The upcoming episodes will delve into themes around health insurance. The series, aimed at millennials and zillennials, will explore how individuals should view a health cover across different life stages. The series will also explore topics surrounding the financial cost of having a health insurance, importance of mental wellbeing and wellness benefits, among others.

You can watch the first episode here.

Conceptualization: Digit Insurance

Creative Agency: LastBench Studio

Most Popular

More from Author

Read Now

Gamoski Networks Unveils Natural8 India with Five Freeroll Tournaments and an INR 28.44 Lakh Prize Pool

- Spearheaded by Kunal Patni and World Series of Poker (WSOP) Bracelet winner Nikita Luther, the platform introduces the internationally acclaimed Natural8 brand to India, with the aim of providing top-tier online poker experiences. Gamoski Networks has made a significant entrance into the Indian iGaming landscape with the...

Boon Collaborates with Niti Aayog to Revolutionize Water Resource Management

AatmaNirbhar Bharat: Boon's Partnership with Niti Aayog for Water Innovation

G20 Sidelines: Saudi Arabia displays Vision 2030, hosts ‘Media Oasis’ in Delhi

Discover how Saudi Arabia is showcasing Vision 2030 on the G20 stage. Join us at 'Media Oasis' in Delhi.

Celebrating World EV Day: Insights from Visionary Entrepreneurs

World EV Day, observed annually on September 9th, is a global celebration that highlights the significance of sustainable electromobility and recognizes the growing community of electric vehicle (EV) enthusiasts and owners worldwide. This day serves as a reminder of the pivotal role electric vehicles play in reducing...

Startup Odisha’s Yatra and Xpress 2023: Shaping the State’s Startup Ecosystem

Igniting Entrepreneurship: Startup Odisha's 2023 Initiatives Transforming the Landscape.

NAREDCO Maharashtra Unveils India’s First RealTech Fund at The Real Estate Forum 2023

RealTech Fund Inauguration at The Real Estate Forum 2023 by NAREDCO Maharashtra

How this Pune-based Startup is Transforming Healthcare Delivery

From Pune to the World: A Startup's Impactful Journey in Healthcare Transformation.

Zebronics Redefines Home Audio with ZEB-Juke Bar 1000 and Dolby Atmos

Zebronics presents the ZEB-Juke Bar 1000 with Dolby Atmos, a compact soundbar with a powerful punch.

Edtech Startup Codevidhya Raises Undisclosed Amount from Investors

New Delhi, Delhi, India | 29th August 2023: Founded by Shiv Ram, Codevidhya in July 2023 raised undisclosed sum  of funding from HNI Investors and existing investors to empower and upskill students across ages and geography through new age learning techniques using a phygital model that complements the school curriculum. Codevidhya,...