National | 15 December 2025: Mankind Pharma, India’s fourth‑largest pharmaceutical company, has announced the rollout of “Mon Matano Ganer Sanda (Soulful Musical Evening)”, a nine‑city cultural tour presented by its leading homegrown antacid brand, Gas‑O‑Fast. The initiative celebrates West Bengal’s rich cultural heritage through music, community gatherings and festive experiences, co‑supported by Nimulid Strong and Health OK.
The tour began on 5 December 2025 and will continue until 3 January 2026, featuring live performances by celebrated Bengali artists Bishwanath Basu, Iman Chakraborty, and Jojo. All events are free to attend, with entry on a first‑come, first‑served basis.
A Cultural Tour Spanning Nine Cities Across Bengal
The musical evenings are travelling through key districts including:
- Burdwan
- Bankura
- Medinipur
- Nadia
- Kakdip
- Basirhat
- Malda
- Jalpaiguri
- Coochbehar
Each event is designed in the spirit of Bengal’s traditional macha‑style shows, creating a familiar, nostalgic and community‑centric atmosphere. The evenings feature:
- Live musical performances
- Local food stalls
- Family‑friendly engagement zones
- Cultural touchpoints unique to each district
With the year‑end festive season underway, the tour offers families a space to unwind, celebrate and reconnect with their cultural roots.
Strengthening Gas‑O‑Fast’s Deep Connect with Bengal
Gas‑O‑Fast enjoys a strong presence in West Bengal, with a state market share of ~24% and ~12% nationally (Source: IQVIA). Its jeera‑based formulation, rooted in Indian home remedies, continues to resonate with consumers across the state. The initiative aims to:
- Strengthen Gas‑O‑Fast’s cultural and emotional connect
- Reinforce brand trust in a key regional market
- Introduce and build familiarity for Nimulid Strong and Health OK
- Engage households through a community‑first experience
Both supporting brands are already well‑known in the region and form part of Mankind Pharma’s expanding OTC portfolio.
On‑Ground Outreach & Consumer Engagement
To build awareness and drive participation, Mankind Pharma has activated a wide range of promotional efforts across the tour locations, including:
- Banners and hoardings
- Local print media
- Toto announcements
- Community‑level outreach
- On‑ground brand stalls for sampling and interaction
These touchpoints ensure strong visibility and meaningful engagement with local audiences.
Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma, said: “West Bengal has always been a key market for us, and the relationship our brands enjoy with consumers here is something we deeply value. Music brings people together in a way few other formats can, and the macha‑style setup has a special place in the cultural fabric of the state. Mon Matano Ganer Sanda allows us to connect with communities through an experience that feels familiar, inclusive and genuinely enjoyed across districts. Gas‑O‑Fast already has a strong presence in Bengal, and this initiative also gives us an opportunity to build a closer connection for Nimulid Strong and Health OK so that, over time, they too become trusted household names in the region.”
A Celebration of Culture, Community & Connection
As the tour continues across West Bengal, Gas‑O‑Fast looks forward to engaging with communities in a setting that reflects the region’s cultural warmth. Through this initiative, Mankind Pharma aims to deepen its relationship with consumers and strengthen its presence in a market where trust, tradition and community play a central role.
About Mankind Pharma
Mankind Pharma (BSE: 543904 NSE: MANKIND) is one of India’s largest pharmaceutical companies with a strong domestic focus and pan‑India presence. The company operates across acute and chronic therapeutic areas including anti‑infectives, cardiovascular, gastrointestinal, antidiabetic, neuro/CNS, gynaecology, VMN and respiratory segments.
In consumer healthcare, Mankind is a leading player across categories such as condoms, pregnancy detection, emergency contraceptives, antacid powders, vitamin and mineral supplements, and anti‑acne preparations.
With 30 manufacturing facilities, 17,700+ field professionals, and a reach extending to over five lakh doctors, Mankind Pharma continues to deliver high‑quality, affordable healthcare solutions across India. The company’s R&D capabilities are supported by six dedicated facilities and 730+ scientists. More information: www.mankindpharma.com
