Genefied Appoints Ms. Neha Lakhwara to Lead Investor Relations and Strategy

National, September 2, 2026: Genefied, an enterprise SaaS company specialising in supply chain traceability, anti-counterfeiting, and loyalty technology, has announced the appointment of Ms. Neha Lakhwara to head Investor Relations & Strategy.

About the Appointment
Ms. Neha brings over ten years of experience across legal and investment roles, having worked extensively with startups, founders, investors, and VC funds on fundraising, transactions, contracts, compliance, and the legal architecture of scaling businesses.

Her dual vantage point, sitting on both sides of the table, shapes how she approaches a deal: less as a document to be closed, more as a business decision that has to hold up years later.

In this role, Ms. Neha will work directly with the Founder & CEO on:

• Capital strategy
• Investor engagement
• Partnership structuring
• Governance frameworks supporting Genefied’s next stage of growth

Mr. Ayush Jhawar, Founder & CEO, Genefied: “As we expand into new markets, the questions investors ask get sharper, and our answers have to match. Neha brings a rare combination: a legal mind that thinks like an investor and an investor’s instinct for what actually holds up in a deal room. Having her to lead Investment Relations & Strategy gives us the discipline to scale without losing the pace we are known for.”

Company Growth Context
The appointment comes as Genefied deepens its enterprise base of 85+ large brands and 100+ consumer brands across sectors including:

• FMCG
• Cosmetics
• White goods
• Tyres
• Pharma
• Auto ancillaries

Genefied is also expanding its footprint into new international markets, reinforcing its position as a trusted partner for enterprises seeking secure, transparent, and customer-centric supply chain solutions.

About Genefied
Genefied is an enterprise SaaS provider specialising in:

• Supply chain traceability
• Loyalty programs
• Anti-counterfeiting solutions
• Digital warranty management

Its product suite includes:

• SupplyBeam – track-and-trace technology
• GenuineMark – product authentication
• Rewardify – loyalty program management
• DWAM – digital warranty activation

Built on AWS cloud infrastructure and backed by a team of 100+ members, Genefied’s solutions are trusted by more than 85 large enterprise brands and 100 consumer brands across India and global markets.