We are publishing an interview of Mr. Ajith Kumar, CEO, nDimensions – A Guwahati based startup which is trying to break the educational stereotypes by using entrepreneurship as a tool.
About the founders
- Ajith Kumar: CEO, nDimensions. He is pursuing Electronics and Communication Engineering from Indian Institute of Information Technology Guwahati. He is good at managing teams, formation of new marketing strategies, and have completed two courses in the field of entrepreneurship from National University of Singapore, Singapore and Imperial Business School, London and is also working in the formation of E-Cell at IIIT Guwahati, and also part of sponsors team at Yuvaan 2017, an annual Techno-Cultural fest of IIIT Guwahati.
- Shobhit Bhatnagar: Marketing & Operations, nDimensions. He is pursuing Electronics and Communication Engineering from Indian Institute of Information Technology Guwahati, is good at marketing and content writing, is also the Head of sponsors team at Yuvaan 2017, an annual Techno-Cultural fest of IIIT Guwahati, and also part of IIIT Guwahati’s Debate Team.
What is the problem you are trying to solve? Can you share with us any insights that led you to believe that this is a big enough problem?
We are trying to break the educational stereotypes in our country by using entrepreneurship as a tool. There are about 315 million students graduate as engineers as each year and more than 60% of them are unemployed, the main reason for it is not knowing all the viable options available to them and most of them take up these courses due to societal pressures, we are here to break that stereotypes by providing courses on entrepreneurship to school students by partnering with school. Even, from our market research, we found out that more 90% of students do what they are doing from the societal influence rather than their own interest.
What is the uniqueness about your Startup?
We target the school students, that is our uniqueness because we believe that to create an impact and to bring about entrepreneurial way of life and thinking we need to impact that culture right from the roots, that is our children.
What is the revenue model? Explain your thought process.
It is an premium model, an B2B model, where we directly partner with schools to provide our service and as an value addition we provide their students with an online platform to discuss and validate their ideas.
Who are the consumers that you are targeting? How is this going to affect them?
Our consumers are the school students but our school customers is schools, this will help schools to show their visibility among their competitors.
What is the big picture of your startup? Will it lead to something bigger? If so, how?
Yes, it will create a society of people who will think in innovative ways to solve a particular problem, and people who want to be employers rather then employees and will help grow the GDP of our country.
What is the success story of your startup in your own words?
I would like to share the success of our first pilot project, that was executed in Narayana CO School, Hyderabad on 3rd June 2017. The first moment itself was immensely encouraging. After all, to have an 80-strong gathering for a pilot is commendable, to say the very least. And from that moment, the graph only went up, peaking at its zenith by the end of the program.
Interacting with such young and enthusiastic minds is indeed as enriching an experience as it is enjoyable. Right from the introduction of ideation, the topic for the pilot, the students gave us phenomenal participation. The overwhelming success of this pilot project has helped us achieve a milestone far better than our expectation. We now have a benchmark to measure the success of our future projects!
We believe that we will be able to create a society where people will know why doing things are doing rather than what they are doing and we are here to show how to do them. Basically, everyone is an entrepreneur in their own way, we fight to lead a successful life but one thing that set great entrepreneurs apart is what they are fighting for. So, fight with courage to become a great entrepreneur.
Thanks Ajith. Best of luck!