India | 21st July 2020: Hammer, a consumer audio products and fitness bands manufacturer has partnered with India’s leading ecommerce brand – Nykaa. Nykaa has recently launched a new category of consumer tech products for all of its tech-savvy customers.

Hammer understands the importance of it and to support the same, Hammer has partnered with Nykaa and brought in a range of wireless headphones for women that will be available on Nykaa. Hammer understands that women are more tech-savvy and engaged in digital mediums than ever before. Hammer as a brand strives to take the right steps to reach out to all its patrons and provide a tailor-made gadget experience for everyone.

Hammer has come up with a range of female-centric athleisure products in a category that has existed and has been predominantly male-oriented for a long time. This is initiative by Hammer is to give respect and truly honor each and every woman of the society. Hammer’s contribution to women empowerment comes in the form of gadgets that work with the simple aim to support and enhance the working abilities of the special ladies in their lives.

The sheer convenience these wireless earphones offer along with a rich sound and loads of the latest technology like Bluetooth 5.0 for a best in class connection of up to 10M. Days of worrying about sweat spoiling the earphones are gone because Hammer earphones offer an IP rating for water resistance, so rain or sweat, these earphones are ready to take on the world just as you are.

On the collaboration with Nykaa, Rohit Nandwani, COO, Hammer said, “Hammer is on a mission to empower the women of the society and break all the unwanted stereotypes by supporting them in the best possible way. We are committed to our aim of ruling out any gender bias and empowering by doing something that has never been done before, by delivering the best products that we have to offer. We hope these efforts are accepted as well as appreciated and most importantly help the woman of our society grow. With Hammer’s tech expertise and Nykaas marketing excellence, I am certain that this joint venture will succeed”.

Today women are not just home makers, they are fashionistas, divas and entrepreneurs who are breaking the glass ceiling and excelling in everything that they do. Through this association, we would like to extend our support and continue to deliver superior quality products to every discerning consumer.” Rohit added.